The Sr. Meta Media Buyer is a full-time remote role responsible for planning, launching, and optimizing paid campaigns across Meta platforms (Facebook, Instagram) to drive measurable growth for client brands. This role involves developing media strategies aligned with client goals, structuring campaigns and ad sets, and continually testing creative, audiences, and bidding approaches to maximize performance. The Sr. Meta Media Buyer will monitor key metrics, analyze results, and provide clear insights and recommendations to internal teams and clients. Day-to-day tasks include managing budgets, coordinating with creative and account teams, ensuring proper tracking and attribution, and staying current with Meta advertising best practices and platform updates. This role also supports broader digital marketing initiatives by sharing learnings, contributing to acquisition strategies, and helping refine processes for better efficiency and outcomes.

As the team grows, this role has a clear path to lead a team of up to 4 media buyers — owning their onboarding, QA'ing campaign builds,



and setting team-wide standards. You'll also help build and refine the processes, SOPs, and best practices that the wider buying team runs on (naming conventions, QA checklists, reporting templates, testing frameworks), regardless of whether/when you formally step into people management.

Qualifications
Strong Media Planning and Media Buying skills in ecommerce, including experience managing budgets and optimizing campaigns on Meta platforms
Solid Analytical Skills to interpret performance data, identify trends, and make data-driven optimization decisions
Media Strategy experience, including developing paid social strategies that align with client objectives and growth targets. Using Claude to optimize and enhance workflows.
Effective Communication skills to collaborate with internal teams, present insights to clients, and clearly explain campaign performance and recommendations
Experience with

📌 Sr. Meta Media Buyer (México)
🏢 Top Growth Marketing
📍 México