Performance Marketing Specialist

Remote (Latin America-based; CST time zone preferred; English-fluent)
Department: Marketing
Reports to: Director of Marketing
Direct reports: None
Company size: ~70 employees

About Tricura:

Tricura Insurance Group is a next-generation, tech-enabled insurance and risk management company transforming how healthcare organizations protect, manage, and grow their operations.

We're a integral, remote-first team headquartered in New York, combining deep insurance expertise with modern technology to build smarter, faster, and more transparent solutions for the healthcare industry.

We're a team across North and South America, building products and internal systems that leverage AI, automation, and data to fundamentally improve how our business operates.

If you're excited by combining data, technology, and experimentation to solve complex growth challenges—and want to help build the marketing engine of a fast-growing company—we'd love to meet you.

About the Role:





We're looking for a highly analytical Performance Marketing Specialist to build and optimize the data-driven side of our marketing engine.

This is not a brand, creative, content, or social media role. We already have a strong team focused on brand positioning, design, messaging, content, and events.

Your role is to build the systems and campaigns that get that content in front of the right people, at the right time—and determine whether it's actually influencing business outcomes.

You'll own performance marketing across channels such as Google and LinkedIn, develop account-based marketing (ABM) campaigns, build reliable marketing attribution and analytics, optimize conversion throughout the funnel, and continuously experiment with new ways to influence revenue.

Importantly, our challenge isn't simply generating more leads. We already have significant opportunity volume across our insurance and technology businesses. A major opportunity for this role is helping us convert exi

📌 Performance Marketing Specialist (México)
🏢 Tricura Insurance Group
📍 México