We’re looking for an experienced Paid Social Media Buyer to support a performance-driven digital marketing team working with growth-stage brands across multiple industries. This role combines hands-on campaign management, creative testing, full-funnel strategy, and performance analysis.

You’ll manage paid social campaigns, collaborate with creative and strategy teams, and turn campaign data into actionable recommendations that support growth and scalability.

Duties / Task to perform
- Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
- Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
- Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
- Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.




- Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
- Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
- Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns.
- Support Google Ads campaign setup, tracking, QA, and optimization when needed.

Requirements
- 4–7 years of hands-on paid social campaign management experience.
- Deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management.
- Experience with at least one additional platform: TikTok, Pinterest, or Reddit.
- Demonstrated ability to brief, test, optimize, and scale creative content for performance.
- Strong understanding of full-funnel planning, including TOF, MOF, and BOF strategies.
- Proficiency w

📌 Senior Paid Social Media Buyer (México)
🏢 Freelance Latin America
📍 México