20 ago
|
Philip Morris International
|
Ciudad de México
20 ago
Philip Morris International
Ciudad de México
Location: Mexico City, Mexico
Be a Part of a Revolutionary Change
At Philip Morris International (PMI), we're transforming our business to build a smoke-free future To make that vision a reality, we're looking for dedicated leaders who can turn strategy into exceptional retail execution and shopper experiences.
As Manager Visibility & Shopper Marketing, you will lead trade marketing initiatives that strengthen brand visibility, enhance shopper engagement, and drive commercial performance across retail channels.
Your Impact
Trade Marketing connects our brands with adult consumers through distributors, wholesalers, retailers, and other channel partners. In this role, you will ensure our products are visible, available, and effectively activated at the point of sale through best-in-class merchandising, retail visibility, and shopper engagement programs.
Key Responsibilities
Develop and implement trade marketing, shopper marketing, and visibility strategies.
Drive retail activations, promotions, merchandising, and engagement programs across channels.
Build strong partnerships with distributors, wholesalers, retailers, and key channel partners.
Manage POS materials, branded merchandise, and retail visibility initiatives.
Develop planograms and merchandising solutions that improve in-store presence.
Analyze shopper and channel performance to identify growth opportunities and improve execution.
Manage external agencies and suppliers to ensure high-quality delivery.
Lead, coach, and develop a high-performing team.
Who We're Looking For
Bachelor's degree in Marketing, Business Administration, Engineering, Economics, or a related field.
Proven experience in Trade Marketing, Shopper Marketing, Category Management, Merchandising, Retail Marketing, Commercial Operations, or related commercial functions.
Minimum 2 years of people leadership experience managing direct reports.
Strong understanding of retail execution, channel management, and shopper behavior.
Experience w
📌 Manager Visibility (Ciudad de México)
🏢 Philip Morris International
📍 Ciudad de México