Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.
Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
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Key Responsibilities
Sponsorships Strategy & Execution: Own the end-to-end strategy and execution of Nu's global sponsorship portfolio in Mexico (Mercedes F1, Inter Miami/Nu Stadium, and upcoming partnerships),
ensuring campaigns and activations launch on time and align with brand or business objectives.
Global Stakeholder Alignment: Manage the approval process and relationship with senior global leadership (e.g., Global CMO/Head of Global Marketing) to keep Mexico's sponsorship agenda aligned with general priorities, while advocating for local market needs.
Marketing Experience Campaigns: Lead culturally relevant brand experience campaigns to build cultural connection with the Mexican audience (e.g., World Cup campaign).
Cross-Functional Collaboration: Lead and work closely with brand, creative, PR, legal, content, research and media teams to ensure these campaigns or activations are launched in time and form.
Budget & Performance Ownership: Manage sponsorship local budgets process and evaluate post activation performance to inform the impact of your projects and future investment decisions.
Skills You'll Need To Succeed
8+ years of relevant experience in sports marketing, brand,
📌 Partnerships Marketing (Ciudad de México)
🏢 Nu México
📍 Ciudad de México
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