The Regional Marketing Manager – Latin America is responsible for leading the execution of Hygiena's regional marketing strategy across Latin America, ensuring alignment with Corporate Marketing while driving measurable commercial results.
This role owns the region's tactical marketing execution, including demand generation, field marketing, digital campaigns, customer events, product launches, distributor marketing support, and regional communications.
Working closely with Sales, Product Management, Customer Success, and Corporate Marketing, the position ensures that integral strategies are successfully localized to meet regional market needs while generating qualified demand, increasing brand awareness, supporting revenue growth, and improving customer engagement.
The position also serves as the Voice of the Region, providing market intelligence, customer insights, and competitive feedback that influence global marketing strategies and product development.
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KEY RESPONSIBILITIES
REGIONAL MARKETING LEADERSHIP
* Develop and execute the annual LATAM Marketing Plan aligned with the Annual Operating Plan (AOP).
* Manage the regional marketing budget and maximize return on investment (ROI).
* Define annual priorities, campaigns, KPIs and marketing initiatives.
* Lead all tactical marketing activities across Latin America.
* Coordinate marketing initiatives across subsidiaries, distributors and commercial partners.
* Ensure execution consistency across all countries while adapting campaigns to local market needs.
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DEMAND GENERATION
Own the region's demand generation strategy by:
* Executing digital campaigns.
* Managing field marketing initiatives.
* Organizing webinars and customer events.
* Supporting lead generation programs.
* Driving marketing-qualified leads (MQLs).
* Contributing to marketing-sourced pipeline and revenue growth.