Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation.
This is not a traditional content marketing or social media role.
Your primary goal is simple:
Turn content conversations qualified pipeline.
You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities.
You’ll own:
- LinkedIn content and thought leadership
- Content-led lead generation
- Audience engagement
- Inbound conversations
- Lead nurturing
- Funnel optimization
- Pipeline contribution
If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit.
What You’ll OwnContent-Driven Lead Generation
- Create high-performing LinkedIn content, including:
- - Posts
- Hooks
- Carousels
- Thought-leadership content
- Identify content angles that attract:
- - B2B buyers
- Founders
- Executives
- Decision-makers
- Develop content around customer pain points, industry insights, objections, and buying triggers
- Test different messaging, formats, and positioning
- Optimize content based on engagement quality and pipeline contribution — not vanity metrics
Content Conversation Pipeline
- Turn LinkedIn engagement into meaningful sales conversations
- Identify high-intent signals across:
- - Likes
- Comments
- Profile views
- Inbound messages
- Start natural, relationship-driven conversations with relevant prospects
- Use personalized, non-salesy DMs to engage potential buyers
- Qualify prospects based on fit, interest, and buying intent
- Move qualified opportunities into the sales pipeline
- Maintain clear visibility into where leads