This role requires the candidate to work on-site in Ciudad de México (CDMX), Mexico.

Client Overview

Our client is a confidential, a supreme market leader in licensed financial technology company operating a rapidly growing digital lending platform in Mexico. Backed by an international technology group with deep expertise in artificial intelligence, big data, and digital financial services, the company provides innovative consumer finance solutions that promote financial inclusion through technology-driven lending products. Operating in one of Latin America's fastest-growing fintech markets, the organization combines advanced digital platforms, data-driven decision-making, and robust risk management to strengthen its market position while maintaining strict regulatory compliance.

Job Role

The Marketing Director will lead the overall marketing strategy, brand development, customer acquisition, and commercial growth initiatives for the Mexico market. Reporting directly to the Board of Directors,



this executive role is responsible for aligning local marketing strategies with integral business objectives while overseeing integrated campaigns, marketing operations, agency partnerships, and organizational leadership.

The successful candidate will play a pivotal role in accelerating business growth, expanding market share, and strengthening the company's position within Mexico's competitive fintech landscape.

Key Responsibilities
- Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
- Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, public relations, partnerships, and performance marketing.
- Identify market opportunities, consumer trends, and competitive insights to support business expansion and customer acquisition.
- Build, lead, mentor, and develop a high-performing marketing organization while establishing performance objectives and KPIs

📌 Marketing Director (Santiago de Querétaro)
🏢 PT Talenta Eksekutif Asia
📍 Santiago de Querétaro