Facebook Ads Specialist – B2B Performance Marketing | Remote
Position Type: Full-Time, Remote
Location: Philippines, Pakistan, or Latin America
Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap
About the Role
We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.
You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.
This role is adecuado for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.
What You’ll Do
Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
Manage and optimize approximately $4,000/day in ad spend
Build and test custom, lookalike, and interest-based audiences
Develop targeting strategies for B2B decision-makers
Brief creative teams on new concepts, messaging, and testing opportunities
Run structured A/B and multivariate tests




Monitor daily budget pacing and reallocate spend based on performance
Track CPL, CPA, MQL volume, and pipeline contribution
Identify creative fatigue and underperforming campaigns quickly
Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria
Provide clear performance updates and recommendations to leadership
Requirements
Proven hands-on experience managing high-budget Facebook Ads campaigns
Experience managing $1,000+/day in ad spend strongly preferred
Strong experience with B2B Meta advertising and lead generation
Advanced proficiency in Meta Ads Manager
Experience with:
Instant Forms
Meta Pixel
Conversion API (CAPI)
Off-platform conversion tracking
Automated rules
Strong understanding of CPL, CPA, MQLs, ROAS, and pipeline performance
Experience using CRM or marketing automation tools to evaluate downstream lead quality
Strong analytical and optimization skills
Fluent English with strong written communication
What Mak

📌 Facebook Ads Specialist (México)
🏢 Pavago
📍 México