Facebook Ads Specialist – B2B Performance Marketing | Remote
Position Type: Full-Time, Remote
Location: Philippines, Pakistan, or Latin America
Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap
About the Role
We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.
You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.
This role is adecuado for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.
What You’ll Do
- Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
- Manage and optimize approximately $4,000/day in ad spend
- Build and test custom, lookalike, and interest-based audiences
- Develop targeting strategies for B2B decision-makers
- Brief creative teams on new concepts, messaging, and testing opportunities
- Run structured A/B and multivariate tests
- Monitor daily budget pacing and reallocate spend based on performance
- Track CPL, CPA, MQL volume, and pipeline contribution
- Identify creative fatigue and underperforming campaigns quickly
- Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria
- Provide clear performance updates and recommendations to leadership
Requirements
- Proven hands-on experience managing high-budget Facebook Ads campaigns
- Experience managing $1,000+/day in ad spend strongly preferred
- Strong experience with B2B Meta advertising and lead generation
- Advanced proficiency in Meta Ads Manager
- Experience with:
- Instant Forms
- Meta Pixel
- Conversion API (CAPI)
- Off-platform conversion tracking
- Automated rules
- Strong understanding of CPL, CPA, MQLs, ROAS, and pipeline performance
- Experience using CRM or marketing automation tools to evaluate downstream lead quality
- Strong analytical and optimization skills
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📌 Facebook Ads Specialist (México)
🏢 Pavago
📍 México