The assistant Media Manager is a key position within the Performance Marketing in Mexico. This position will drive media strategy and planning for all four brands in General Motors Mexico. You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across the country. You will be asked to bring new ideas and strategies that will drive profitable growth by increasing our brands footprint in the country.
Key Responsibilities
Own the media planning process for retail and brand building campaigns for all GM brands in Mexico
Plan, monitor and evaluate performance of media plans in a continuous learning cycle
Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
Work effectively with the Brand and Product Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Effectively own and manage the allotted budget and drive appropriate investments and mix
Meet with media partners and evaluate offerings that contribute to business objectives
Liaison with GM Research and Marketing Science in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
Develop and foster a strong relationship with corporate team experts including Audience, Ad Tech, and channel leads
Create and Lead Test & Learn media initiatives
Present and inform leadership across sales and marketing of media plans
Monitor and analyze key performance metrics; optimize campaign activities
REQUIRED CORE COMPETIENCIES:
Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
Think strategically and navigate effectively though complex, ambiguous situations
Demonstrated analytical skills with ability to extract insights from performance reports
St
📌 Assistant Media Manager (Ciudad de México)
🏢 General Motors de Mexico
📍 Ciudad de México
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.