Go-to-Market (GTM) Lead – B2B SaaS Product Launch & GrowthFull-Time | Remote | Versátil U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring aGo-to-Market (GTM) Leadto own the strategy and hands-on execution oftwo upcoming B2B SaaS product launches.This is not a coordination-only role.
As thefirst GTM hire, you'll build the go-to-market motion from the ground up — from positioning and messaging to beta acquisition, launch campaigns, demand generation, and repeatable GTM playbooks.You'll work directly with leadership in an early-stage startup environment where speed, experimentation, and ownership matter.If you'velaunched B2B SaaS products before, thrive in ambiguity, and enjoy building from zero, this role is for you.What You'll OwnB2B SaaS Go-to-Market & Product LaunchOwn end-to-end GTM strategy and execution for two SaaS productsBuild launch plans covering:Positioning and messagingTarget audiencesDistributionUser acquisitionDemand generationLaunch campaignsPersonally execute GTM initiatives rather than simply managing themUse insights from the first product launch to improve the secondRapidly test, learn, and iterate based on market responseBeta User AcquisitionIdentify and recruit qualified beta users and early adoptersBuild and execute creative outbound and acquisition campaignsEngage directly with prospective usersDevelop relationships with early adopters and collect structured feedbackTurn user insights into improvements across messaging, targeting, and launch strategyDrive early adoption and product engagementPositioning, Messaging & CopywritingDevelop clear positioning for each SaaS productTranslate product capabilities into compelling customer value propositionsBuild messaging around:Customer pain pointsUse casesDifferentiationBusiness outcomesWrite high-converting copy for landing pages, emails, outreach, and launch campaignsContinuously refine messaging based on customer feedback and performance dataDemand Generation & Launch CampaignsBuild and execute campaigns that generate awareness, users, and pipelineCreate:Landing pagesEmail campaignsOutreach sequencesUser onboarding flowsLaunch materialsTest different channels, audiences, offers,



and messagingTrack funnel performance and identify opportunities to improve conversionCoordinate with leadership and other stakeholders to keep launches moving quicklyGTM Systems & PlaybooksBuild GTM infrastructure from scratchDocument:Launch processesOutreach workflowsMessaging frameworksExperimentsPerformance insightsLessons learnedTurn successful experiments into repeatable processesBuild scalable playbooks that can support future product launchesRequired Experience & Skills4–8 yearsof experience across:Go-to-MarketProduct MarketingGrowth MarketingDemand GenerationProven experience launching at leastone B2B SaaS product end-to-endExperience working as an early GTM hire or in an early-stage startup environmentStrong understanding of SaaS positioning, messaging, and customer acquisitionExcellent copywriting and conversion-focused messaging skillsHands-on experience executing:Outreach campaignsDemand generationProduct launchesUser acquisitionAbility to build processes and systems from scratchStrong analytical mindset with the ability to learn from campaign and user dataComfortable working independently with minimal structureNice to HaveExperience as anemployee #1–5 GTM hireEarly-stage B2B SaaS startup experienceProduct-led growth experienceExperience running beta or early-access programsFounder-led marketing exposureFamiliarity with:CRM platformsMarketing automationEmail marketing platformsLanding page buildersExperience developing repeatable GTM playbooks across multiple launchesWhat Makes You a Strong FitYou've actuallylaunched SaaS products,



not just supported launchesYou can move from strategy to execution without waiting for another teamYou're comfortable building when there is no existing playbookYou move quickly and iterate based on real customer feedbackYou're equally comfortable writing messaging, recruiting beta users, launching campaigns, and analyzing resultsYou thrive in high-ownership startup environmentsYou care more about measurable outcomes than activityWhat a Typical Day Looks LikeYour day could start by reviewing beta acquisition and launch funnel performance, followed by refining product messaging based on user feedback.You might then build a new outreach sequence, improve a landing page, recruit beta users, analyze campaign conversion rates, and work with leadership on the next launch experiment.You'll also document what worked, what didn't, and how those learnings should influence the next campaign or product launch.In short:you take B2B SaaS products from pre-launch to market by owning positioning, acquisition, execution, experimentation, and growth.Key Metrics for SuccessSuccessful and timely SaaS product launchesQualified beta users acquiredBeta activation and engagementLaunch funnel conversion ratesPipeline and demand generatedCustomer acquisition performanceSpeed of GTM experimentation and executionQuality and scalability of GTM systems and playbooksWhy This Role Stands OutFirst GTM hirewith significant ownershipBuild the GTM function from the ground upDirect collaboration with startup leadershipOwn launches across multiple B2B SaaS productsHigh autonomy over experimentation and executionOpportunity to shape positioning, acquisition, and growth strategyGrowth potential intoHead of Growth, Product Marketing Lead, or GTM DirectorInterview ProcessInitial Application ReviewSpark Hire Intro VideoVideo Interview with Pavago RecruiterClient Interview with Marketing LeadershipOffer & OnboardingApply NowIf you'vesuccessfully launched B2B SaaS products, know how to acquire early users, and thrive when building GTM systems from scratch, we'd love to hear from you.Join a fast-moving startup environment where you'll have direct ownership over how new products enter the market and grow.
#GoToMarket #GTM #B2BSaaS #SaaSJobs #ProductMarketing #GrowthMarketing #DemandGeneration #ProductLaunch #StartupJobs #RemoteJobs

📌 Product Marketing & Gtm Lead (México)
🏢 Importante Empresa Del Sector
📍 México