**Company Description** QAD**is building a world-class SaaS company, and we are growing.We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain.
- We are a virtual first company and your primary work experience will be virtual / working from your home.Occasional travel to a physical office may be required to enhance working relationships, collaboration, design, strategy and alignment._As a **Sr.Marketing Analytics Specialist** you will be primarily responsible for ad-hoc analysis of Sales, Marketing, and Customer data.Responsible for directly leading or supporting assigned analytic initiatives across Sales Operations, Marketing Operations, Customer Research, and Marketing Communications.Develop new analytics capabilities in a way that scales, is easy to understand, and solves for business requirements.This role will regularly work across teams and functions, new initiatives will primarily be focused on Marketing.
**What you will do**:Analytics development: Responsible for directly leading or supporting analytic initiatives across Sales Operations, Marketing Operations, Customer Research, and Marketing Communications.
- Advise where new insights and efficiencies are needed to support QAD's strategic initiatives based on best practices.
- Leverage current best practices across all systems where appropriate, coordinating with respective SMEs to ensure alignment.For example, a new Opportunity KPI dashboard should be created in the CRM system.
- Uncover and champion new insights that may have meaningful impact.
- Drive towards simplicity and scale wherever possible across functions and territories.For example,



data definitions for market segmentation should be clear and consistent across Marketing Automation and CRM.Ad-hoc reporting: Address ad-hoc reporting requests from across QAD, but primarily in Sales, Executive leadership, and Marketing.
- Resolve short-term reporting requests, such as analysis for RFPs, customer analysis, etc.- Leverage and advise where standard practices and reports and analytics are better fit.
- Drive towards solutions that reduce the need for ad-hoc requests.For example, leverage a modern toolset to draw accurate insights quickly through self-service, or developing automation for common tasks for quick turnaround.Best practice:- Maintain a current understanding of external best-in-class methods, tools, and technologies in analytics and data management from outside of QAD for the purpose of driving innovation in current practices to meet business objectives.
- Challenge internal status quo, and test unchallenged assumptions that may impact outcomes.
- Develop and maintain a current deep understanding of QAD's business objectives, data, process and architecture across Marketing Automation, CRM, Data Warehouse, GCA, ABM, digital advertising, and website-related systems.
- Maintain select key data definitions across systems, such as vertical market to SIC code mapping, etc.Coordination and consultation:- Be a data and analysis SME resource for other functions,



consulting on impact assessment and data architecture to meet objectives.These functions primarily include Sales Operations, Marketing Operations, Customer Research, and Marketing Communications.
- Look for efficiencies, especially in data redundancy, silos, and unnecessary translations across systems and teams.Tie siloed systems together where it makes sense for process and insight.
**Qualifications** What you will need**:- At least 4 years of experience with Sales and Marketing analytics, preferably in the areas of customer segmentation, campaigns, multi-touch attribution, web analytics, and sales funnel are desired.
- Other knowledge or skills: Hacker mentality is a must.Interest in new tools and technologies to solve business problems is highly desired.Excellent consultative and communication skills in both a highly technical and highly business-oriented settings.Understanding process through KPIs.
- Required Travel: Less than 5% throughout the year**Additional Information**- Your health and well being are important to us at QAD.We provide programs that help you strike a healthy work-life balance.
- Opportunity to join a growing business, launching into its next phase of expansion and transformation.
- Collaborative culture of smart and hard-working people who support one another to get the job done.
- An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.
**About QAD**:QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies.General manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences.In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of spe

📌 Sr. Marketing Analytics Specialist (Xico)
🏢 Qad
📍 Xico