Growth Marketing Leader**Location**: Remote**Employment Type: Full-Time**:**About the Role**:We are seeking a results-driven Growth Marketing Leader with proven experience in staffing agencies or RPO environments.This role will be responsible for building and executing a scalable growth strategy that drives qualified leads, client acquisition, and revenue expansion.This is a high-impact leadership role focused on measurable revenue growth.
**Key Responsibilities**:**Growth Strategy & Execution**:- Develop and execute a comprehensive growth marketing strategy aligned with revenue targets- Drive qualified lead generation for staffing/BPO services- Build multi-channel acquisition strategies (paid media, outbound, inbound, partnerships, content, SEO)- Optimize funnel performance from lead generation to client acquisition**Demand Generation & Pipeline Growth**:- Create campaigns targeting hiring managers, HR leaders, and decision-makers- Improve MQL → SQL → Closed Won conversion rates- Align closely with Business Development and Sales teams- Design account-based marketing (ABM) strategies when appropriate**Performance & Analytics**:- Own growth KPIs including CAC, CPL, pipeline value,
and revenue contribution- Analyze campaign performance and continuously optimize ROI- Implement tracking systems and reporting dashboards- Run A/B testing and growth experiments**Brand Positioning & Market Expansion**:- Strengthen brand positioning within staffing/RPO markets- Conduct market research and competitive analysis- Identify new verticals or geographic expansion opportunities**Requirements**:**Qualifications**:- 8+ years of growth marketing experience- Proven experience in staffing agencies, recruitment firms, or RPO companies (required)- Strong understanding of B2B marketing and long sales cycles- Experience managing paid acquisition campaigns (LinkedIn Ads, Google Ads, etc.)- Experience building demand generation engines- Data-driven mindset with strong analytical skills- Experience leading cross-functional teams**Preferred**:- Experience scaling staffing firms in the U.S. market- Familiarity with CRM systems- Experience in account-based marketing (ABM)- Background in high-growth or startup environments**Success Metrics**:- Pipeline growth rate- Cost per qualified lead (CPL)- Customer acquisition cost (CAC)- Marketing-sourced revenue- Conversion rate across funnel stages**Benefits**:**What We Offer**:- Strategic leadership role with direct revenue impact- Opportunity to scale growth in a competitive market- Fully remote flexibility- Performance-driven culture