19 ago
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Remote Hero
|
México
19 ago
Remote Hero
México
Job Description: Growth Marketing Specialist - CS0812
Location: Remote - Must work Eastern Time hours
Contract Type: Full-Time
Compensation: $1,500 USD per month
Working Hours: Monday to Friday, 9:00 AM – 6:00 PM EST
About the Client:
A technology-forward financial services firm focused on credit education and dispute tracking. They use cutting-edge tools to streamline the credit repair journey for both B2B and B2C clients — and they're looking for a high-ownership professional to build, optimize, and scale their internal automation ecosystem.
About the Role:
We're looking for an experienced Growth Marketing Specialist to own our lead generation engine end to end, from paid ads and outbound prospecting through funnel building, CRM/automation execution, and channel partner development. This is a hands-on, execution-focused role for someone who can take ownership of multiple channels with minimal oversight.
This role replaces work currently split across outside contractors. You'll be taking direct, full-time ownership of functions we've been running through agency partners, so this is a build-and-own position, not a support seat.
Key Responsibilities
- Set up, launch, and manage Meta (Facebook/Instagram) ad campaigns: targeting, creative rotation, budget management, and ongoing optimization.
- Build and optimize marketing funnels (landing pages, opt-ins, nurture sequences) designed to convert traffic into qualified leads.
- Serve as our Go High Level (GHL) expert, building workflows, automations, pipelines, and campaigns within the platform.
- Manage and execute LinkedIn marketing, organic and/or paid strategies to grow visibility and generate inbound interest.
- Work within Apollo for outbound prospecting, list building, and sequence management.
- Develop and manage channel partner strategy, including outreach, relationship tracking, and reporting on partner-sourced pipeline.
- Oversee our SMS/texting outreach campaign, working with our outside vendor to manage cadence, messaging, and performance.
- Monitor campaign performance across channels and report on key metrics (CPL, conversion rates, funnel drop-off, partner attribution, etc.).
- Continuously test and refine ad creative, targeting, and funnel copy to improve performance.
Required Skills & Expertise
- 3+ years of hands-on experience in performance/growth marketing, ideally combining paid ads, funnels, and CRM/automation (5+ years preferred)
- Proven expertise with Meta Ads Manager, able to set up and run campaigns independently with no ramp-up time
- Strong funnel-building skills, comfortable designing and launching landing pages and nurture flows
- Go High Level mastery, this is a must-have, not a nice-to-have
- Working knowledge of Apollo for outbound prospecting and sequencing
- LinkedIn marketing experience, organic content strategy and/or LinkedIn ads
- Experience developing or managing partner/referral programs is a strong plus
- Ability to work full-time Eastern hours
- Self-directed, comfortable owning multiple channels end to end with minimal hand-holding.
How to Apply:
Our recruitment process is designed to ensure the right fit for you and our team. Here's what to expect:
- Complete the application form: https://airtable.com/appOWPxckxVIjvMdu/pagy70vUZTFTvcYsD/form
- Screening interview with our recruitment team
- Interview with the client
- Final decision – some candidates may have a second client interview before an offer is made
- We're looking forward to learning more about you!
📌 Growth Marketing Specialist (México)
🏢 Remote Hero
📍 México