WHAT YOU'LL DO

- Concept, shoot, edit, and produce social-first content for our client S.C. Johnson's Mexican brand portfolio across TikTok, Instagram, Facebook, and emerging formats

- Develop content ideas that translate S.C. Johnson's brand purpose and product messaging into authentic, platform-native moments that Mexican audiences relate to and want to share

- Create lo-fi, high-impact content that balances craft with authenticity, using a mix of smartphone, DSLR, and simple lighting and production setups

- Storyboard and pitch content concepts via visual decks and treatments, articulating the creative idea, platform rationale, and expected audience response

- Stay deeply current with social trends, viral formats, platform features, creator culture, and emerging content styles in Mexico, translating relevant opportunities into actionable content ideas for S.C. Johnson

- Deliver reactive and real-time content that connects S.C. Johnson to cultural moments, trending conversations, and audience interests in Mexico while staying true to the brand's voice and values

- Edit and adapt content across formats and platforms, reimagining a single shoot or asset in multiple ways to maximize reach and relevance (Premiere Pro, Photoshop, Canva, CapCut, and native platform tools)

- Collaborate with the social media team to align content with publishing calendars, campaign timelines, and community engagement priorities

- Responsible for managing the mid-level content creator, and providing a more strategic and senior perspective on the small team

- Work with content creators, influencers, and real people featured in S.C. Johnson content, ensuring the production process is inclusive, respectful, and representative of the diversity of Mexican families and communities

- Experiment with new formats, techniques, and creative approaches, testing what works and sharing learnings with the wider team

- Use Gen AI tools to support and accelerate content creation, from ideation and visual exploration to editing and iteration

- Ensure all content meets platform specifications, brand guidelines, accessibility standards,



and compliance requirements

- Build content systems and templates that allow the team to respond quickly to trending topics and reactive opportunities without sacrificing quality

WHAT YOU BRING

- A portfolio of social content creation work, with strong examples of platform-native content that drove genuine audience engagement (shares, saves, comments, conversation)

- Technical versatility across the full content creation process: concepting, shooting, editing, and publishing, with confidence moving between smartphone, DSLR, and lo-fi production setups

- Advanced editing skills in Premiere Pro, CapCut, or equivalent, with the ability to reimagine and adapt content across formats and platforms

- Deep fluency in social platforms (TikTok, Instagram, Facebook, YouTube, and emerging channels), including an understanding of what performs, why, and how content is discovered and shared by Mexican audiences
- A strong instinct for cultural relevance in Mexico, with the ability to identify trending moments, formats, and conversations and translate them into brand-appropriate content quickly

- Experience creating content for household, FMCG, personal care, or consumer goods brands, with an understanding of how to communicate with diverse audiences authentically
- The ability to translate brand messaging and product information into content that feels genuine and relatable, not forced or overly commercial

- Confidence presenting and pitching content concepts to clients and internal stakeholders, with clear articulation of the creative rationale

- Experience working with or alongside content creators and influencers, with an understanding of creator-led content production
- A collaborative, proactive approach,



with the ability to work at social speed while maintaining creative standards
- An understanding of inclusive content creation practices, including authentic representation of the diversity of Mexican families and communities in casting, imagery, and storytelling

- Professional proficiency in Spanish (Mexican); professional proficiency in English is also required for brand and team communication

Gen AI and Agentic Thinking

- Proficiency with Gen AI tools (such as ChatGPT, Claude, Copy.ai, Grammarly) to support content ideation, copywriting, trend research, and reporting

- Experience building personal AI workflows to improve efficiency and quality across a multi-platform workload

- Ability to critically evaluate AI outputs and apply human judgment to ensure brand accuracy and authentic audience engagement
- An agentic approach to your work: ability to self-organize, prioritize effectively, and find efficient solutions independently

Qualifications: Formal degrees are required.

NICE TO HAVE

- Experience working on household and consumer goods portfolios.

- Experience in an in-house agency, embedded studio, or social-specialist content team

- Motion graphics or animation skills (After Effects or similar)

- Photography skills and experience with still content for social

- Experience creating content that addresses topics such as home life, family, inclusivity, or social impact

- Familiarity with social analytics and an understanding of how content performance data informs creative decisions

- Experience with accessibility in content creation (captions, alt text, inclusive design)

Job Type: Full-time

Pay: $34,000.00 - $38,000.00 per month

Application Question(s)

- Cual es tu expectativa Salarial Mensual Bruta (antes de impuestos)?

- Cual es tu nivel de ingles?

- Cuantos años de experiencia tienes realizando contenido para proyectos de Social Media?

- Radicas en la CDMX o área metropolitana?

Education

- Bachelor's (Required)

Experience

- Content Creator: 6 years (Required)

Work Location: Hybrid remote in 06500, Cuauhtémoc, CDMX

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