job description summary:

being at the forefront of innovation is exciting,and leading transformation in a large global organization is a role that many people aspire to. If this is you, we have a transformational role in our newly developed platform services organization.we’relooking for a transformational leader in our technology services hub focused on marketing technologies.

the senior director, software engineering , is the senior technology leader accountable for end-to-end product development across the entire globalmartech, adtech, customer, andcommercialportfolio . this leader owns engineering strategy and execution for all products and platforms in the portfolio, supporting customer experience, service experienceacross all regions (north america, latam, emea, apac).

this is a foundational leadership role with the mandate, resources,and executive support to build and run a modern, durable product engineeringorganizationon a globalscale. The leader directs a scaled engineering organization of 250+ associates and contractors operatingwithin a modern product operating modeland is accountable for the resilience, scalability, and performance of platforms that directlyimpactconsumer engagement, commercial performance, and data-driven decision-makingworldwide.

the role requires a combination of deep technicalauthority andproduct orientation. The ideal leaderis someone with strong engineering foundations who can move seamlessly from executive strategy conversations to architecture reviews and who will get hands-on and intotechnologywhen it matters.above all, thisis a steady, calm voice thatleads toa large, globally distributed team through complexity and change.

a defining priority of this role is to lead the organization in leveraginggenerative ai capabilities across the full software development lifecycle and product portfolio, advancing the team from ai-assisted workflows toward ai-enabled delivery and decisioning at scale, responsibly and with measurable business value.

this leader oversees end-to-end product development for a cluster of products within themartech, adtech, customer and commercial portfolio. Theseniordirectors, directors,andmanagers across the product engineering teamsreporttothis role. This role reports to the vice president, platform & product engineering, and partners closely with the senior directors across platform, operations, and architecture.

whatyou’lldo for us:

engineering leadership & organizational excellence

- lead and develop a high-performing, globally distributed engineering organization under the product operating model, with clear accountability for product and platform outcomes across allmartechand adtech products.

- build empowered teams that own business problems end to end, from discovery through delivery, operation, and continuous improvement.

- recruit, develop, and retain top engineering talent and leaders, creating a culture of technical excellence, craftsmanship, accountability, and continuous learning.

- establish engineering standards, operating rhythms, and accountability frameworks aligned to business outcomes rather than project completion.





product development ownership across the global portfolio

- own end-to-end development for the entiremartechand adtech product portfolio globally, ensuring every product is delivered with quality, reliability, and speed.

- partner closely with product management and product design in a durable one-team model to solve meaningful business problems.

- drive accountability for measurable outcomes, including business impact, system reliability, performance, scalability, and consumer experience.

technical strategy & architecture leadership

- define and evolve the technical strategy, architecture, and engineering practices required for scalable, resilient, and secure product platforms at a global scale.

- provide technical oversight for critical systems and platform investments, staying close enough to the technology to lead by substance.

- balance build vs. buy trade-offs with rigor and a long-term view, ensuring systems are built for durability, operability, and speed.

- ensure systems are designed for scale, resiliency, and long-term sustainability, balancing delivery speed with technical excellence.

generative ai leadership & enablement

- champion the adoption of generative ai and agentic capabilities across the full sdlc and product portfolio, positioning ai as a core driver of developer velocity, decision quality and operational efficiency.

- drive team readiness for ai-augmented work, including workforce and process redesign and change enablement, equipping teams to operate effectively in an ai-enabled environment.

executive engagement & strategic influence

- serve as a trusted technical advisor to senior business and technology leaders, translating complex technical concepts into clear business implications.

- communicate engineering strategy, risks, tradeoffs, and investment needs to executive stakeholders with clarity and credibility.

- influence enterprise technology direction, ensuring alignment across product engineering, enterprise architecture, and business strategy, and participate in executive planning cycles.

qualifications & requirements

leadership & product model experience

- 15+ years of progressive engineering experience, including senior leadership roles and meaningful hands‑on time building scalable solutions; ideally began as a developer and grew into a technology thought leader.

- 5+ years leading engineering organizations within a product operating model or equivalent modern product-centric environment.

- 5+ years leading engineering through organizational transformation and modernization at scale.

- 10+ years building and scaling high-performing engineering teams, including leading other leaders (managers and tech leads).





- strong partnership experience with product management and product design in empowered team environments.

technical depth

- deep expertise in modern software architecture, distributed systems, and platform engineering, with the ability to engage engineers credibly on design and tradeoffs and to get hands‑on when needed.

- strong command of cloud architectures (aws / azure), scalability, resiliency, and operational excellence.

- track record delivering complex, enterprise-scale platforms and systems, ideally acrossmartech/adtech and consumer-facing digital products.

generative ai leadership

- demonstrated experience leading ai or genai enablement within products or platform environments, with measurable business impact.

- familiarity with modern ai/ml platforms, llm integration and agentic patterns, rag, and the architectural and governance requirements for scalable, governed ai deployment.

- proven ability to drive workforce and process transformation in support of ai-augmented development and decision making.

executive communication & leadership presence

- exceptional ability to communicate complex technical topics clearly to senior executives and business stakeholders, and to influence enterprise technology strategy.

- strong business acumen connecting engineering investments to measurable business outcomes.

- a calm, steady leadership style that brings clarity under pressure and earns trust across a large, globally distributed, multi-vendor organization.

education

- bachelor’s degree in engineering, computer science, or a related field required; advanced degree preferred. An equivalent combination of relevant education, training, and demonstrated professional experience will also be considered.

whatwe’lldo for you

- exposure to world-class leaders: availability to general technology leaders will expand your network and expose you to emerging technologies and techniques.

- global connections: allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.

- agile work environment: we embrace agile, with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.

skills:

location(s):

mexico

city/cities:

mexico

travel required:

00% - 25%

relocation provided:

no

job posting end date:

august 29, 2026

our purpose and growth culture:

we are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit our purpose and vision to learn more about these behaviors and how you can bring them to life in your next role at coca-cola.

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📌 Senior director, software engineering (México)
🏢 The Coca-Cola
📍 México