we are looking for a data-driven, bilingual ppc specialist (english/spanish) to manage and optimize paid advertising campaigns across google, microsoft, meta, tiktok, and linkedin.

the adecuado candidate has hands-on ppc experience, strong analytical skills, and current google ads and google analytics certifications. You will be responsible for campaign setup, conversion tracking, audience targeting, optimization, and performance reporting.

key responsibilities

- create, manage, and optimize ppc campaigns across google, microsoft, meta, tiktok, and linkedin.
- conduct keyword research and develop effective ad copy.
- set up and monitor conversion goals, pixels, and tracking.
- build and optimize target audiences and campaign segments.
- monitor campaign performance and optimize budgets and bidding strategies.
- conduct a/b testing of ads, creatives, and landing pages.
- analyze performance metrics and identify opportunities for improvement.
- prepare campaign reports and present insights to clients and stakeholders.
- monitor lead quality and overall campaign roi.
- stay current with ppc trends, platform updates, and industry best practices.

required qualifications

- proven experience as a ppc specialist, paid media specialist, or similar role .
- strong hands-on experience with google ads, microsoft advertising, meta ads manager,



and tiktok ads manager .
- bilingual in english and spanish.
- current and unexpired certifications in:
- google ads search
- google ads display
- google ads video
- google analytics
- strong understanding of ppc strategy, conversion tracking, audience targeting, and campaign optimization.
- experience with google analytics and reporting tools.
- strong analytical, organizational, and communication skills.

preferred qualifications

- google ads and microsoft ads certifications.
- experience with google tag manager .
- experience with meta pixel, tiktok pixel, and conversion tracking.
- lead-generation campaign experience.
- experience managing advertising budgets across multiple platforms.
- basic graphic design, video editing, or social media content experience.
- proficiency with excel, google sheets, microsoft 365, and google workspace.
- client-facing reporting or presentation experience.

key performance metrics

success in this role will be measured by:

- conversion rate
- cost per conversion
- click-through rate (ctr)
- impression share
- quality score
- ad engagement
- lead quality
- overall roi/roas

if you are passionate about paid media, analytics, and driving measurable results, we'd love to hear from you!

📌 Pay per click specialist (México)
🏢 TalentAmp
📍 México