We are looking for a data-driven, bilingual PPC Specialist (English/Spanish) to manage and optimize paid advertising campaigns across Google, Microsoft, Meta, TikTok, and LinkedIn. The idóneo candidate has hands-on PPC experience, strong analytical skills, and current Google Ads and Google Analytics certifications. You will be responsible for campaign setup, conversion tracking, audience targeting, optimization, and performance reporting. Key Responsibilities Create, manage, and optimize PPC campaigns across Google, Microsoft, Meta, TikTok, and LinkedIn. Conduct keyword research and develop effective ad copy. Set up and monitor conversion goals, pixels, and tracking. Build and optimize target audiences and campaign segments. Monitor campaign performance and optimize budgets and bidding strategies. Conduct A/B testing of ads, creatives, and landing pages. Analyze performance metrics and identify opportunities for improvement. Prepare campaign reports and present insights to clients and stakeholders. Monitor lead quality and overall campaign ROI. Stay current with PPC trends, platform updates, and industry best practices. Required Qualifications Proven experience as a PPC Specialist, Paid Media Specialist, or similar role . Strong hands-on experience with Google Ads, Microsoft Advertising, Meta Ads Manager,



and TikTok Ads Manager . Bilingual in English and Spanish. Current and unexpired certifications in: Google Ads Search Google Ads Display Google Ads Video Google Analytics Strong understanding of PPC strategy, conversion tracking, audience targeting, and campaign optimization. Experience with Google Analytics and reporting tools. Strong analytical, organizational, and communication skills. Preferred Qualifications Google Ads and Microsoft Ads certifications. Experience with Google Tag Manager . Experience with Meta Pixel, TikTok Pixel, and conversion tracking. Lead-generation campaign experience. Experience managing advertising budgets across multiple platforms. Basic graphic design, video editing, or social media content experience. Proficiency with Excel, Google Sheets, Microsoft 365, and Google Workspace. Client-facing reporting or presentation experience. Key Performance Metrics Success in this role will be measured by: Conversion Rate Cost Per Conversion Click-Through Rate (CTR) Impression Share Quality Score Ad Engagement Lead Quality Overall ROI/ROAS If you are passionate about paid media, analytics, and driving measurable results, we'd love to hear from you!

📌 Pay Per Click Specialist (México)
🏢 TalentAmp
📍 México