We are looking for a results-driven **CRM Marketing Manager** with experience in **EdTech** to drive customer engagement, retention, and revenue growth **after students enroll**. This role will focus on **increasing repeated sales (upsells from monthly to full payments) and reducing churn** through targeted CRM marketing campaigns.
**Requirements**:
- 3+ years of hands-on experience in CRM marketing, including triggered & targeted campaigns (preferably in EdTech).
- Strong analytical mindset with experience using data to drive decision-making and sales growth.
- Experience working with digital KPIs (CRM & e-commerce).
- Excellent communication & collaboration skills to work across teams.
- Ability to work independently and manage multiple projects.
- Upper-Intermediate Englishю
- Spanish proficiency would be an advantage.
What you will do:
- **Post-Purchase Campaign Development**: Design and execute CRM campaigns to increase student retention and drive upsells, ensuring students stay engaged and see value in upgrading their plans.
- ** Customer Segmentation & Personalization**: Analyze student behavior to create personalized,



data-driven campaigns that boost engagement and conversion rates.
- ** Collaboration with Student Experience & Product Teams**: Work closely with internal teams to develop strategic offers, loyalty programs, and engagement tactics that align with students' learning journeys.
- ** CRM Strategy & Best Practices**: Recommend CRM strategies and playbooks based on student behavior, campaign performance, and market trends to optimize engagement and retention.
- ** Performance Tracking & Optimization**: Monitor key metrics (ARPU, churn rate, campaign RO, OR, CTOR, CR) to assess CRM campaign effectiveness and continuously iterate on strategies for better results.
What we can offer you:
- Fast-growing, multinational EdTech company with international career opportunities.
- Remote-friendly work with a general team.
- Opportunities to make a direct impact on student success and business growth.
- Exclusive discounts on our products.
- This role is perfect for a CRM expert passionate about student engagement and retention, who thrives on data-driven marketing strategies. ?

📌 CRM Marketing Manager(Retention) (México)
🏢 TripleTen
📍 México