THE OPPORTUNITY

This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever b ased in Mexico City with a hybrid working arrangement. You'll be the strategic engine behind Dove's social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure Dove's social output is strategically coherent and creatively ambitious.

We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with Dove's brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.

WHAT YOU'LL DO
- Lead social-first strategy for Dove, developing content strategies, campaign platforms,



and always-on frameworks that connect brand purpose to audience behaviour on social
- Mine consumer, cultural, and category insight to identify opportunities for Dove to show up meaningfully in social conversations and cultural moments
- Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard
- Develop audience and community strategies that deepen Dove's connection with diverse audiences across markets and platforms
- Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work
- Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings
- Inform creator and influencer strategy, identifying partnership opportunities that are authentic to Do

📌 Senior Marketing Strategist (Ciudad de México)
🏢 OLIVER Latin America
📍 Ciudad de México