Build and maintain daily, weekly, and monthly reporting tools tracking business performance across money transfer, digital products, agents, corridors, geographies, customers, and marketing programsUse Excel, SQL, Power BI, and analytical tools to deliver analysis, automated dashboards, metric reports, and data visualizationsSupport forecasting and planning using historical performance, seasonality, market trends, campaign activity, and product adoption patternsTrack, forecast, and measure marketing programs, communications, campaigns, and product adoption; evaluate ROI and business impactMaintain data definitions, reporting logic, quality checks, and documentationMonitor competitors' pricing, distribution, market activity, promotional strategies, and market-share indicatorsUse mapping and geographic analysis tools to identify opportunities, evaluate agent coverage, and support market expansion decisionsAnalyze customer behavior, demographics, transaction patterns, product usage, and retention trendsOwn ViaMall operational management and reporting, including inventory visibility, cost tracking, usage reporting, budget controls, and performance metricsSupervise and develop a small team including at least one analyst and one buyerPartner with Marketing, Sales, Finance, Product, Operations,



and leadership to translate data into actionable recommendationsEnsure team compliance with information security policies and training; report potential security incidentsRequirementsBilingual English and Spanish requiredBachelor's degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or a related field requiredMinimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical rolesExperience working with large datasets and business stakeholdersAdvanced Excel, SQL, and Power BI requiredExperience with customer, transaction, campaign, geographic, or financial performance data requiredExperience supervising, coordinating, or mentoring analysts, buyers, coordinators, or cross-functional support teams preferredExperience with Python, R, Salesforce CRM, Amazon QuickSight, AWS, Google Analytics, or other digital/data analytics platforms preferredDetail oriented with an analytical mindsetCreative critical thinker with excellent presentation, verbal and written communication, and interpersonal skillsHighly motivated team player with a strong desire for successValid U.S. visa and ability to travel to the United States as requiredCore CompetenciesDemonstrates expertise in data analysis and business intelligence, utilizing advanced Excel, SQL, and Power BI to create automated dashboards and reports.
Bilingual in English and Spanish, with strong leadership skills to supervise and develop teams while ensuring compliance with security policies.
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📌 Senior Marketing Data Analyst (Tijuana)
🏢 Jobtailor
📍 Tijuana