Responsibilities

Define and maintain the commercial domain strategy aligned with commercial excellence priorities and ambitions.

Translate commercial excellence needs into a clear digital enablement and product direction across the domain.

Define and evolve the regional commercial core (e.g., CRM, customer data), establishing a reusable foundation across the Americas.

Set clear boundaries between core capabilities and market‑ or BU‑specific extensions, ensuring alignment with integral platforms where relevant.

Identify overlaps, gaps, and duplication across commercial solutions at market and BU level.

Drive consolidation, reuse, and clear decisions on when standardization/reusability versus local solutions are appropriate.

Shape and maintain the portfolio of commercial products, solutions, and initiatives across the domain.

Ensure strong linkage between domain initiatives, business priorities, and broader Digital portfolio governance.

Provide direction to product managers within the commercial domain, ensuring alignment with domain strategy and system architecture.

Guide product roadmaps to reflect domain priorities and long‑term commercial enablement needs.

Ensure strong integration between the commercial domain and other domains, particularly Agronomy and Supply Chain.

Drive alignment on shared capabilities such as customer data, workflows, recommendations,



and cross‑domain enablement.

Profile

Bachelor’s degree in a relevant field (Business, Engineering, or similar); advanced degree preferred.

10–15 years of total professional experience in commercial, digital, or enterprise business environments.

Strong experience in commercial systems, CRM platforms (e.g., Salesforce), or digital commercial enablement.

Strong experience defining strategy, domain direction, or portfolio structures in complex, multi‑market or regional contexts.

Experience working across business, product, and technology teams within matrixed organizations.

Strong understanding of commercial processes (i.e Segmentation/tiering, territory management and sales force effectiveness, pricing and discount management, sales force incentives, channel loyalty programs, sales process E2E - quote‑to‑order, fulfillment experience, post-sales).

Proven ability to define and steer domain‑level strategy and system architecture.

Excellent stakeholder management and influencing skills across senior audiences.

Experience managing trade‑offs between standardization and local flexibility.

Exposure to product‑led, platform, or domain‑driven operating models.

English (Fluent), Spanish or Portuguese (Highly beneficial).

Ability to work across diverse Americas markets.

📌 Sr Manager Digital Domain - Commercial (Guadalajara)
🏢 Yara
📍 Guadalajara