- Functional Area Marketing / Advertising / Public Relations Requirements Location: India

Function: Marketing

Reports to: Director – Marketing RoleOverview The Program Manager –Marketing supports and executes GTM initiatives across Skilling programs in India.The role is centred on partner-led marketing, working closely with institutionsand ecosystem partners, managing marketing and PR agencies, and driving socialmedia and event-based activations to support platform growth. This is a hands-on role fora marketing professional who brings strong execution discipline, partnercoordination experience, and comfort operating across multiple channels andstakeholders. KeyResponsibilities Campaign & PartnerMarketing Execution - Execute GTM initiativesthrough institutional and ecosystem partners including universities,training centers, associations, and government programs - Act as the owner and expertfor through-partner marketing, enabling partners with playbooks, assets,and localized campaigns - Manage partner timelines,commitments, follow-ups, and execution quality across programs Social Media & Events - Plan and executeprogram-led social media initiatives aligned to GTM priorities in Indiaalong with the Digital Marketing team - Drive event-based marketingincluding webinars,



orientation sessions, workshops, roadshows, andecosystem events in collaboration with partners and field teams - Track performance of socialand event channels and optimize based on outcomes Platform Growth &Operations; - Support user onboarding,activation, and engagement journeys through partner channels and CRM-ledcommunication (email, WhatsApp, in-platform) - Collaborate with product,growth, and triage teams to track conversions and funnel movement - Maintain structuredtrackers and prepare weekly and monthly MIS reports covering campaigns,partners, agencies, social, events, and PR performance - Coordinate development oflocalized marketing assets including partner kits, decks, brochures,landing pages, social creatives, and event collateral.

- Ensure brand consistencyacross partner, agency, and media-facing communication Skills& Experience - 3-6 years of experience inmarketing, program management, or GTM execution roles - Background in EdTech,skilling, or entrepreneurship ecosystems is a strong advantage - Strong project managementand stakeholder coordination skills - Comfortable with CRMworkflows, UTMs, dashboards, and performance reporting

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