JOB SUMMARY

Responsible for completing marketing plan for property. Manages all e-commerce
opportunities. Develops a good working relationship with tourism bureaus and
community leaders.

CANDIDATE PROFILE

Education and Experience

• High school diploma or GED; 2 years experience in the sales and marketing or
related professional area.

OR

• 2-year degree from an accredited university in Marketing, Business
Administration, Hotel and Restaurant Management, or related major; no work
experience required.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Assists in region-wide coordination of rooms, food and beverage, spa, and golf
promotions.

• Develops leisure marketing plan that addresses the distribution of rate
offers, packages and programs designed to build occupancy.

• Maintains, updates, and manages all web sites.

• Coordinates offers and information for all publications and inserts with
regard to brand loyalty reward mailings.

• Develops brochure and property collateral materials.





• Participates in all property imaging work (e.g., signage).

• Uses and interprets all reporting necessary for sound marketing
recommendations, including but not limited to DMA source market reports, past
guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for
both individual property sites as well as corporate email campaign results and
Marriott.com property reports.

• Ensures consistent marketing message is communicated in all advertising and
collateral efforts.

• Manages marketing budget throughout year.

• Provides regular tracking/ROI and analysis of promotions and website/email
campaigns, using industry averages for ROI calculation, and uses this knowledge
in future planning.

• Tracks return on investment (ROI) of all marketing initiatives, including
online, direct mail and print advertising.

• Keeps track of presente versus planned marketing b

📌 Mgr-Marketing Communications I (Playa del Carmen)
🏢 Marriott
📍 Playa del Carmen