**About us**
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company.
Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.
Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
**About the function**:
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference.
You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
**2.
Purpose of the Role**:
The purpose of this role is to provide analytical and project support to the Route-to-Consumer (RTC) and Commercial Transformation agenda, helping find opportunities to improve commercial routes, coverage, partner models and execution.
The role will employ commercial data, market insights, benchmarks and financial analysis to support the assessment and development of RTC / RTM initiatives, strategic partnerships and priority growth platforms, including Guinness and RTD ́s.
The RTC Analyst will work cross-functionally to turn data into actionable insights and recommendations, support cases and track the implementation and performance of key transformation initiatives.
**3.
Market Context**:
Mexico is one of Diageo's priority growth markets and a strategically important operation globally, offering significant opportunities across premium spirits.




The market is shaped by Premiumization, evolving consumer preferences, digital transformation, and increasing expectations around sustainability and innovation.
Success depends on strong cross-functional collaboration to navigate a complex environment, manage risks, and deliver sustainable growth.
Achieving this requires us to stay consumer-centric, act decisively, and work as One Team.
**4.
Decision Making**:
**Decision Area**
**What the role decides / recommends**
**Boundaries, support or escalation**
RTC / RTM Analysis
Analyzes commercial routes, coverage, service levels, economics and performance to find opportunities and develop recommendations
Provides analytical support and recommendations to the Commercial Transformation & RTD Director and relevant commercial teams.
Strategic Partnerships
Supports the assessment of potential partners through market research, benchmarks, performance analysis and cases.
Partner strategy, selection and commercial decisions remain with functional leadership and relevant stakeholders.
Guinness / RTD route execution requirements
Analyzes route performance and execution requirements and supports recommendations on coverage, service levels and partner models.
Recommendations must consider brand strategy, channel priorities, supply feasibility, economics and execution capabilities
**5.
Functional & Leadership Responsibilities**:
- Analyze RTC / RTM performance, including sales,



distribution, coverage, productivity, service and execution critical metrics.
- Support RTC / RTM projects through data analysis, market sizing, benchmarks and opportunity assessments.
- Develop analyses and arguments for new routes, strategic partnerships and growth opportunities.
- Support Guinness and RTD route development, assessing coverage, customer opportunities, service requirements and route economics.
- Track distributor and partner performance, identifying gaps, trends and improvement opportunities.
- Conduct external benchmarks and market research to identify RTC / RTM guidelines and alternative commercialization models.
- Build and maintain dashboards, scorecards and analytical tools to enable fact-based decision making.
- Support project implementation and governance, tracking achievements, important metrics, risks and actions.
- Translate complex data into clear insights, recommendations and executive-ready presentations.
- Collaborate across Sales, Customer Marketing, RGM, Supply, Finance and Performance to support RTC initiatives.
**6.
Key Outputs / Deliverables**:
1. TC / RTM Performance Dashboard & Insights
2. Market, Channel & Coverage Analysis
3. RTC / RTM Benchmarks & Opportunity Assessments
4. Strategic Partnership Analysis & Business Cases
5. Guinness / RTD Route Analysis
6. Route Economics & Scenario Modeling
7. Distributor / Partner Performance Scorecards
8. Growth Platform Business Cases
9. Project Tracking & Implementation Support
10. Performance Reviews & Recommendations
**7.
Key Interfaces**:
**Key Interface**
**Nature of Interaction**
Commercial Transformation Head
Provide analysis, insights and project support for RTC, partnerships and growt

📌 Rtc Analyst (Xico)
🏢 Diageo
📍 Xico