18 ago
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Nissan
|
Ciudad de México
18 ago
Nissan
Ciudad de México
**General Description**:
The Market Intelligence - Advertising Research Team is responsible for bringing customer knowledge into the organization by making proposals / recommendations based on customer insight, market / social trends, and brand aspiration. To do this, we conduct several studies and analysis ranging from ethnographical, market segmentation, tracking surveys, concept studies, product clinics, among others.
**Key Responsibilities**:
- Conduct a wide range of consumer studies (Qualitative and Quantitative) aligned with region and general strategy.
- Propose and execute analysis that brings new insights to the business and internal clients.
- Establish relationships with key stakeholders to understand their business needs and propose ways in which MI can support them.
- Overseeing Brand Tracking efforts to ensure consistent performance insights.
- Managing relations with external vendors to optimize service delivery.
**Education/Certifications**:
- Bachelor's degree ideally in Business Administration, Economics, Marketing or Engineering
**Previous Work Experience**
- At least 5 years working in market research (client or agency side).
- Excellent analytical skills both quantitative and qualitative (statistical expertise is a plus)
- Solid experience proving strategic/actionable insights/recommendations.
- Robust communication skills and ability to navigate and work cross-functionally.
- Restlessly curious, always asking questions and wanting to get to the bottom of things.
**Other Knowledge, Skills, and Abilities**
- ** Language: English (100% comfortable to speak, talk and present)**:
- Computer Skills: Office, understanding of data processing.
- Certifications: Major completed
- Competencies: Analytic thinking, results oriented, Communicates Effectively, Gives and Seeks Feedback, Values Unique Contributions, Promotes Teamwork, and Sets the Example
**Nissan (NMEX, NRFS, NRFM y ANZEN) realiza contrataciones con base al cumplimiento del perfil de puesto en la vacante, sin distinción, ni discriminación por género, identidad y/o expresión de género, orientación sexual, raza, color, idioma, religión, opinión política o de cualquier otra índole, origen nacional o social, posición económica, nacimiento o cualquier otra condición.**
**Nissan (NMEX, NRFS, NRFM and ANZEN) hires based on the fulfillment of the job profile in the vacancy, without distinction or discrimination based on gender, gender identity and/or expression, sexual orientation, race, color, language, religion, political or any other opinion, national or social origin, economic position, birth or any other condition.**
Mexico City Mexico
📌 Market Intelligence Sr. Specialist (Ciudad de México)
🏢 Nissan
📍 Ciudad de México