Build and maintain daily, weekly, and monthly reporting tools tracking business performance across money transfer, digital products, agents, corridors, geographies, customers, and marketing programs
Use Excel, SQL, Power BI, and analytical tools to deliver analysis, automated dashboards, metric reports, and data visualizations
Support forecasting and planning using historical performance, seasonality, market trends, campaign activity, and product adoption patterns
Track, forecast, and measure marketing programs, communications, campaigns, and product adoption; evaluate ROI and business impact
Maintain data definitions, reporting logic, quality checks, and documentation
Monitor competitors' pricing, distribution, market activity, promotional strategies, and market-share indicators
Use mapping and geographic analysis tools to identify opportunities, evaluate agent coverage, and support market expansion decisions
Analyze customer behavior, demographics, transaction patterns, product usage, and retention trends
Own ViaMall operational management and reporting,



including inventory visibility, cost tracking, usage reporting, budget controls, and performance metrics
Supervise and develop a small team including at least one analyst and one buyer
Partner with Marketing, Sales, Finance, Product, Operations, and leadership to translate data into actionable recommendations
Ensure team compliance with information security policies and training; report potential security incidents
Requirements
Bilingual English and Spanish required
Bachelor's degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or a related field required
Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical roles
Experience working with large datasets and business stakeholders
Advanced Excel, SQL, and Power BI required
Experience with customer, transaction, campaign, geographic, or financial

📌 Senior Marketing Data Analyst (Tijuana)
🏢 Jobtailor
📍 Tijuana