Activities:
- Define and lead the technology agenda in the MarTech domain
- Develop and implement IT Strategy into Marketing and B2C functions, aligned with enterprise architecture
- Translate business challenges into actionable digital/process solutions
- Manage internal and external development teams, ensuring projects/product quality & security, identifying risks and implications
- Collaborate with stakeholders to define & document business requirements
- Oversee project delivery, operations and service management
- Inspire innovation pipeline internally and with external solution vendors, ensuring HEINEKEN is ahead of the curve.
**Requirements**:
- English (advanced)
- Bachelor's or Master's degree in IT, Business, or related fields,



with Digital Marketing knowledge (course, program, postgraduate, etc.
- 5-10 years of experience in technology, preferably in B2C or FMCG domains
- Understand topics of UX/UI design and prototyping tools, web development, SEO, Google Analytics, Salesforce Marketing platforms and Gen AI
- Experience in agile methodologies, DevOps, SCRUM
- Agile mindset, make smart & fast decisions
- Stakeholder management & negotiation
- Data driven & solution focused
- Leading multidisciplinary teams

📌 D&T Leader Marketing (Monterrey)
🏢 Heineken International
📍 Monterrey