Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution .
This is a hands-on execution role — not a passive campaign coordination position.
You’ll design, build, test, and optimize:
Email marketing automation
Lead nurture workflows
Lead scoring and lifecycle systems
CRM automation
Segmentation and lead routing
Campaign tracking and attribution
You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce , helping marketing and sales teams operate more efficiently and convert more leads into revenue.
If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization , this role is a strong fit.
What You’ll Own Marketing Automation & Workflow Development Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations
Create scalable automation systems across the customer journey and marketing funnel
Configure workflow triggers, conditions, branches, delays, and actions
Test automation logic and troubleshoot workflow issues
Improve lead progression from initial engagement through MQL, opportunity, and sales handoff
Identify opportunities to reduce repetitive manual marketing processes
Email Marketing & Campaign Execution Build, test, launch, and optimize email campaigns using:
HubSpot
Marketo
Pardot
ActiveCampaign
Klaviyo
Create automated nurture and lifecycle email sequences
Conduct A/B testing across:
Subject lines
Email copy
Calls-to-action
Send times
Audience segments
Ensure campaigns are responsive, accessible, on-brand, and conversion-focused
Monitor deliverability and campaign performance
CRM Automation & Sales Alignment Integrate marketing automation workflows with CRM platforms such as:
Salesforce
HubSpot CRM
Zoho CRM
Build and maintain accurate lead routing and assignment workflows
Improve marketing-to-sales handoff processes
Maintain lifecycle stages and lead statuses
Support lead scoring frameworks based on demographic, firmographic, and behavioral signals
Ensure sales teams receive qualified leads with accurate context and engagement history
Track progression from engagement → MQL → opportunity → revenue
Lead Scoring, Segmentation & Database Management Build and optimize lead scoring models
Segment audiences based on:
Persona
Industry
Geography
Behavior
Engagement
Lifecycle stage
Maintain clean and organized marketing databases
Audit CRM and marketing automation data for accuracy
Identify duplicate, incomplete, or outdated records
Improve database health and segmentation quality
Support compliance with GDPR, CAN-SPAM, CCPA , and applicable email marketing requirements
Analytics, Attribution & Reporting Monitor campaign and funnel performance across:
Open rates
Click-through rates
Conversion rates
MQL generation




MQL-to-opportunity conversion
Pipeline contribution
Revenue attribution
Build dashboards and reports using:
HubSpot
Marketo
Power BI
Tableau
Analyze automation and campaign performance
Identify funnel bottlenecks and optimization opportunities
Translate marketing data into clear, actionable recommendations
Integrations & Marketing Operations Support integrations between marketing automation platforms, CRM systems, and other business tools
Use platforms such as Zapier to automate cross-platform workflows
Troubleshoot synchronization, lead routing, and workflow issues
Support API or webhook-based integrations where applicable
Maintain organized documentation for automation logic, campaigns, and operational workflows
Continuous Optimization Audit existing workflows and identify automation gaps
Improve:
Lead nurturing
Campaign performance
Lead scoring
Database health
Lead routing
Workflow scalability
Stay current with marketing automation platform updates
Monitor email deliverability and automation best practices
Recommend new systems and processes that improve marketing efficiency
Required Experience & Skills Experience 2+ years of hands-on marketing automation experience
Practical experience with one or more of:
HubSpot
Marketo
Pardot / Account Engagement
ActiveCampaign
Klaviyo
Similar marketing automation platforms
Experience building:
Automated workflows
Lead scoring systems
Nurture sequences
Drip campaigns
Lifecycle automations
Segmentation systems
Technical & Marketing Skills Strong understanding of:
CRM systems
Marketing funnels
Lead lifecycle management
Marketing automation logic
Lead attribution
Email marketing
Lead routing and sales handoffs
Strong Excel or Google Sheets skills
Understanding of email deliverability best practices
Familiarity with data privacy and email compliance requirements
Ability to troubleshoot automation and data-flow issues
Communication & Execution Strong written English communication skills
Excellent organizational and problem-solving abilities
High attention to detail
Ability to manage multiple campaigns and workflows simultaneously
Comfortable collaborating with marketing and sales stakeholders
Able to work independently in a remote environment during U.S. business hours
Nice to Have HubSpot certification
Marketo certification
Pardot / Salesforce Account Engagement certification
Experience with:
Zapier
API integrations
Webhooks
Multi-touch attribution
Experience using:
Power BI
Tableau
Advanced reporting platforms
Background in:
B2B SaaS
Professional services
E-commerce
Growth marketing
Experience working with U.S.-based marketing or sales teams
Tools & Platforms You should be comfortable working with or quickly learning:
HubSpot
Marketo




Pardot / Account Engagement
ActiveCampaign
Klaviyo
Salesforce
HubSpot CRM
Zoho CRM
Zapier
Excel / Google Sheets
Power BI
Tableau
API and webhook integrations
What Makes You a Strong Fit You may be especially successful in this role if you:
Think in systems, workflows, funnels, and conversion paths
Can independently build automation workflows from start to finish
Understand how marketing automation connects directly to sales pipeline
Are analytical and highly detail-oriented
Care about clean CRM data and reliable automation
Proactively identify inefficient or broken processes
Balance technical execution with marketing objectives
Enjoy testing and continuously improving campaign performance
Can manage several workflows without sacrificing accuracy
What a Typical Day Looks Like Your day may include:
Building and testing automated workflows
Launching email and nurture campaigns
Reviewing campaign engagement and conversion data
Adjusting lead scoring criteria
Auditing segmentation and CRM data
Troubleshooting lead routing or automation issues
Reviewing MQL-to-opportunity conversion performance
Building campaign dashboards and reports
Collaborating with sales and marketing teams
Identifying opportunities to automate manual processes
In short: You build and optimize marketing automation systems that improve lead conversion, CRM efficiency, pipeline generation, and revenue growth.
Key Metrics for Success Email open rates and click-through rates
MQL generation and quality
MQL-to-opportunity conversion rate
Campaign-driven pipeline contribution
Revenue attribution accuracy
CRM data accuracy and database health
Lead routing accuracy
Segmentation quality
Workflow reliability
Email deliverability
Reduction in manual marketing operations
Speed and accuracy of campaign execution
Why This Role Stands Out Direct ownership of marketing automation systems
Measurable impact on pipeline and revenue
Hands-on exposure to leading CRM and automation platforms
Opportunity to optimize the complete marketing funnel
Work at the intersection of marketing, automation, CRM, data, and revenue operations
High-autonomy remote environment
Strong career growth opportunities into:
Marketing Operations Manager
Revenue Operations Specialist
CRM Automation Lead
Lifecycle Marketing Manager
Marketing Automation Manager
Interview Process Initial Screening Call
Spark Hire Intro Video
Recruiter Interview
Practical Marketing Automation Assessment
Client Interview
Offer & Onboarding
Apply Now If you have hands-on experience with HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, CRM automation, email marketing, and lead nurturing , and enjoy building systems that turn marketing engagement into measurable pipeline, we’d love to hear from you.
Apply now to help build and scale high-performing marketing automation systems that improve conversion, operational efficiency, and revenue growth.
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📌 Marketing Automation Specialist (Ciudad de México)
🏢 Pavago
📍 Ciudad de México