**Summary:** Meta is seeking a Marketing Manager to lead marketing initiatives for Reality Labs (RL) and drive the expansion of wearables in the Mexican market. In this role, you will develop and execute integrated marketing strategies that position Meta's wearable devices and Reality Labs products for growth in Mexico, partnering closely with product, creative, sales, and data science teams to bring compelling narratives to market. You will own large-scale campaigns from strategy through measurement, translating product capabilities and local market insights into marketing programs that resonate with Mexican consumers and deliver measurable business outcomes. **Required Skills:** Marketing Manager Responsibilities: 1. Develop and drive integrated marketing strategies for Reality Labs wearables expansion in Mexico, aligning campaign objectives with broader business and product goals 2. Lead cross-functional collaboration with product, creative, sales, data science, and operations teams to bring marketing programs from concept to execution in the Mexican market 3. Define campaign measurement frameworks and analyze performance data to assess impact, optimize spend, and inform future marketing investments for wearables in Mexico 4. Translate complex Reality Labs product capabilities and Mexican market insights into clear, compelling messaging for local consumers and partners 5. Identify and prioritize the highest-impact marketing opportunities across channels in Mexico, making tradeoffs based on audience reach, business value, and resource constraints 6. Contribute to organizational marketing strategy for Reality Labs in Latin America, ensuring alignment with product roadmaps and go-to-market plans 7. Manage relationships with key internal and external stakeholders in Mexico, openly sharing progress, priorities, and risks throughout campaign planning and execution 8. Coach peers on optimizing marketing workflows and simplifying processes,



including integrating AI tools to improve campaign development and reporting efficiency 9. Proactively identify gaps in current marketing approaches for the Mexican market and implement solutions that improve overall program effectiveness and scalability 10. Communicate marketing strategy, results, and recommendations clearly to leadership and cross-functional partners across a range of formats and audience levels **Minimum Qualifications:** Minimum Qualifications: 11. 8+ years of experience in marketing, including developing and executing integrated marketing programs across digital and non-digital channels 12. Experience leading large-scale marketing campaigns from strategy through measurement, including defining KPIs and analyzing performance data to drive optimization 13. Experience working cross-functionally with product, creative, sales, and data science teams to align marketing programs with business objectives 14. Experience with the Mexican consumer market, including understanding of local consumer behavior, media landscape, and cultural nuances 15. Experience influencing marketing strategy and roadmap decisions through written proposals, stakeholder alignment, and data-informed recommendations 16. Experience managing multiple concurrent marketing programs, prioritizing based on business impact and stakeholder needs **Preferred Qualifications:** Preferred Qualifications: 17. Experience with Reality Labs products, AR/VR technology, or related consumer electronics 18. Experience developing go-to-market strategies for new product launches in Latin America, including audience segmentation, positioning, and channel planning 19. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies 20. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) 21. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) **Industry:** Internet

📌 Marketing Manager (Ciudad de México)
🏢 Meta
📍 Ciudad de México