**This is where you save and sustain lives**
At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.
**Your role at Baxter**
Evaluate market environments and translate information into marketing strategies to achieve long-term strategic and sales plan goals. The responsibilities range from aligning strategic initiatives with sales to developing vision and strategy for existing product lines and new products. Work closely with thought leaders and key customers to identify unmet needs in the marketplace.
**What you'll be doing**
- Develop strategic marketing direction for the assigned portfolio by ensuring effective implementation of marketing strategies that include: market and competitive intelligence, patient journey, market segmentation, strategic objectives, price strategy, tactical and financial plan, life cycle management strategy
- Key interface with general business development groups within Baxter to identify gaps in the portfolio and develop a strategy to fill those gaps.
- Ensure effective implementation of marketing strategies, based on KPI´s monitoring
- Develop strategic alignment and marketing programs across all Baxter product lines assigned for the LAN region
- Develop a strategic business plan, creating an environment of operational excellence to drive the implementation of the strategic business plan




- Develop marketing programs and strategies based on benchmarking against best-demonstrated practices within health care markets
- Understand customer and market dynamics and trends to provide for customers' unmet needs
- Serve as a liaison between Marketing, Medical Affairs, Supply, Reimbursement, and Government Affairs
- Responsible for the management of field sales planning and execution, analysis, and sales force incentive compensation and recognition programs
- Drive process innovation to develop solutions, efficiencies, achieve results, and enhance customer relationships.
- Monitor P&L; performance to ensure that the assigned business units meet financial objectives and make strategic adjustments as needed
- Measures sales and profit results vs. budget periodically, and keeps the sales force informed. Makes recommendations to the Sales Manager to reach objectives
**What you'll bring**
Master’s degree preferred with 8 to 12 years of experience in marketing and sales;
Proven track record in launching new products successfully and managing project and sales teams. A background in strategic planning and business development is helpful.
Solid strategic planning abilities and business acumen.
Proven track record in leading projects and experienced teams (internal and external resources) to success.
Strong ability to understand market trends, financial data, customer needs, and assess competitive intelligence data.
Ability to develop and execute communication plans, messaging, and branding campaigns.
Strong skills in the areas of pricing, reimbursement, and creative product/program development
LI-AF2
**Reasonable Accommodations**
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📌 Sr. Business Unit Manager (Ciudad de México)
🏢 Baxter
📍 Ciudad de México