**About the Role**
We’re a US-based personal care ecommerce brand seeking an experienced Creative Strategist to lead our Meta (Facebook/Instagram) ad creative strategy. This is a fully remote position focused on developing high-converting direct response campaigns.
**Key Responsibilities**
- Develop creative strategies and briefs for Meta ad campaigns
- Analyze performance data to identify winning creative patterns
- Conduct competitor and market research to inform creative direction
- Collaborate with designers/editors to produce scroll-stopping ads
- Test new creative formats and systematically scale winners
- Bridge the gap between creative and media buying teams
**Required Experience**
- 3+ years in paid social creative strategy (specifically Meta)
- Proven track record creating successful DTC ad campaigns
- Strong analytical skills with data-driven decision making
- Experience with direct response marketing principles
- Portfolio demonstrating high-performing creative work
**What We’re Looking For**
- Expert in creating native-feeling ads that convert
- Fluent English with strong copywriting skills
- Strong drive and ambition to continuously improve results
- Self-starter who thrives in fast-paced environments
- Deep understanding of Facebook/Instagram/TikTok platforms and trends
- Proven ability to deliver measurable performance improvements (show us specific accounts you’ve worked on, with clear before/after metrics for spend/ROAS)
**What We Offer**
- Monthly salary starting from $2,500-$4,500 based on experience
- Performance-based bonuses
- Access to creative/ads training programs
- Fully remote work (8 hours a day, 5 days a week, adaptable working schedule)
- Growth opportunities in a scaling brand
**Application Process**
**Interview Process**
- Initial resume/portfolio/case study review and Loom video assessment
- First interview: Creative strategy discussion
- Test project: Creative brief and campaign concept
- Final interview: Team fit, culture alignment, and reference check
Work Location: Remote