about the company

william penn is india's leading destination for fine writing instruments, premium accessories, and curated gifting. In 2022, william penn acquired sheaffer , one of the world's most iconic writing instrument brands, with a legacy of over 110 years.

sheaffer is now entering an exciting new chapter. With renewed global energy, a growing international distributor network, and a strong product roadmap, we are rebuilding sheaffer for a new generation of writers, collectors, professionals, and gifting customers.

upcoming launches include the revival of the legendary sheaffer balance , one of the most influential fountain pen designs in writing history, along with several new collections across writing instruments, leather accessories, notebooks, and gifting. This is a rare opportunity to help shape the growth of a heritage global brand across latin america.

roles and responsibilities

we are looking for an entrepreneurial and commercially driven international sales manager – latam & mexico to lead sheaffer's growth across the region.

the role will involve:

developing the annual sales plan and budget for latam. Growing sales through independent distributor partners. Strengthening sheaffer's presence across retail, online, corporate gifting, and premium channels. Coaching and inspiring distributor sales and marketing teams. Identifying new market opportunities and potential distributor partnerships. Working with local partners to improve brand visibility, product presentation, and consumer experience. Tracking sales performance, forecasts, collections, shipments, and distributor health. Sharing market insights on competitors, pricing, product trends,



and consumer behaviour. Representing sheaffer at trade shows, industry events, and distributor meetings. Working closely with internal teams across marketing, product development, operations, and finance. Ensuring distributors follow brand, commercial, and service standards.

skills required

the ideal candidate should have:

10+ years of sales experience, including at least 5 years in international or regional sales. Strong experience managing distributors across latin america. Fluency in spanish and english. Portuguese will be a strong advantage. Experience in premium consumer products, luxury, lifestyle, gifting, writing instruments, stationery, accessories, watches, leather goods, or related categories. Strong commercial planning, negotiation, and relationship-management skills. Ability to work independently from mexico while coordinating with integral teams. Strong understanding of latam business culture, trade practices, and regional market dynamics. Comfort with frequent travel across the region. Analytical ability to review sales, forecasts, margins, inventory, and market opportunities. A hands-on, entrepreneurial mindset with the ambition to build something meaningful.

why join us?

be part of the global revival of one of the world's most iconic writing brands. Lead an entire region with significant autonomy and entrepreneurial freedom. Work closely with international leadership and distributor partners across latin america. Help shape the future of sheaffer through exciting new product launches and market expansion.

location: mexico (home-based) ; region: latin america; frequent travel across latam required

📌 International sales manager - latam & mexico (Ciudad de México)
🏢 William Penn
📍 Ciudad de México