16 ago
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Viatris
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Ciudad Nezahualcóyotl
16 ago
Viatris
Ciudad Nezahualcóyotl
At viatristm, we see healthcare not as it is, but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of constantly evolving healthcare needs. We are always looking for committed and diverse talent who want to contribute to our purpose. To create this positive impact on society, we start internally by fostering an inclusive work environment that values new perspectives. We are energized by the diversity of our employees, who share one common trait: they are passionate about what they do !Viatris empowers people around the world to live better at every stage of life. We do thi s throu g h: access – providing reliable, high-quality medicines to patients regardless of location or circumstan ces leadership – promoting sustainable operations and innovative solutions to improve patient hea lth partnership – leveraging our collective expertise to connect people to products and servi ces every day, we rise to the challenge to make a difference and here is how the latam ff impact ana lyst role will make an im pact: the latam ff impact a nalyst is responsible for measuring, monitoring, and optimizing the return on investment (roi) of medical visits and all promotional support provided to healthcare professionals (hcps) across latam. This role ensures that field force activities, sampling strategies, medical support initiatives, and other promotional investments generate measurable business impact while strictly adhering to compliance standards and corporate governance po licies. The position plays a critical role in elevating latam's analytical maturity by linking activity, investment, and outcomes,
enabling data-driven decision-making and reinforcing ethical and compliant promotional practices across the region. Keyresponsibilities for this role include: field force impact & roi monitoring design and implement frameworks to measure roi of medical visits, sampling, and promotional investments acros s markets. Develop activity-to-impact models linking call frequency, segmentation, sampling, and commercial outcomes (rx, sa les, ddd). Monitor field force productivity and effectiveness indicators acros s clusters identify performance gaps, threats, and growth opportunities through advanced analytics. Provide regular impact assessments to regional and country leaders hip teams. Standardize impact measurement methodologies acros s markets. Embed roi and impact insights into governance routines and busines s reviews. Evaluate the effectiveness of medical samples, promotional materials, events, and other hcp support in itiatives. Develop standardized metrics and dashboards to monitor promotional investment pe rformance. Support resource reallocation decisions based on roi and impact analysis. Cross-functional c ollaboration partner closely with sales, marketing, and country leade rship teams.
Support incentive design by ensuring alignment between investment, activity, and measurab le outcomes. Coordinate with general teams to align methodologies and bes t practices. Succe ss indicators• clear and measurable linkage between field force activity and busin ess outcomes.• improved roi of medical visits and promotional investments across latam.• standardized regional impact measureme nt framework.• increased analytical maturity and data-driven decision-making within the organization. Qualifications for t his role are: bachelor's degree in business, economics, engineering, data analytics, life sciences, or related field.• 2-3 years of experience in business analytics, sales force effectiveness, commercial excellence, or similar roles within pharmaceuticals or healthcare.• strong experience in roi analysis, performance analytics, and crm data i nterpretation.• experience working in multi-country or regional environme nts preferred.• professional proficiency in english and spanish; portuguese is a strong plus. Skil ls requirements• strong analytical and quant itative skills.• ability to translate data into actionable bus iness insights.• high integrity and strong comp liance mindset.• structured, detail-oriented, and results-driven.• strong stakeholder management and commun ication skills.• ability to operate in a cross-function al environment. At viatris,we offer competitive salaries, benefits,and an inclusiveenvironment where you can use your experiences, perspectives, and skillsto help make an impact on the lives of others.
📌 Latam ff impact analyst (sfe, bi) (Ciudad Nezahualcóyotl)
🏢 Viatris
📍 Ciudad Nezahualcóyotl