16 ago
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Hype HR
|
Ciudad Nezahualcóyotl
16 ago
Hype HR
Ciudad Nezahualcóyotl
Performance marketing & growth operations location: cancun, mexico (hybrid) sector: health & wellness / direct-to-consumer (nutraceuticals) reports to: head of growth / marketing director the opportunity we are building a high-velocity, performance-driven growth engine for premium health and wellness products within competitive and regulated categories. We are looking for a practitioner —not a passive coordinator—to own the growth and optimization of our affiliate acquisition program. This role sits at the intersection of partner management and media buying. You aren't just sending emails; you are strategically building a resilient acquisition infrastructure across meta, google, tik tok, and alternative sources like exo click and traffic junky. You must understand the "both sides" of the equation: how to recruit elite traffic partners and how paid acquisition mechanics actually work in high-scrutiny environments. Core responsibilities:1. Program engineering & scaling direct recruitment: identify, onboard, and activate high-value affiliates, media buyers, and partner networks. You will lead cold outreach and negotiate complex commercial terms. Alternative traffic expansion: diversify acquisition beyond mainstream platforms into native, push, and high-volume environments (exo click, traffic junky, etc.). Deal structuring: align payout terms (cpa/cpl/rev share) with internal margin goals, approval rates, and ltv targets. 2. Technical & funnel optimization cross-functional sync: collaborate with internal creative and dev teams to launch and test new advertorials, vsls, and quiz funnels. Tracking & attribution: ensure 100% accuracy in server-side tracking, postbacks, and pixels using tools like voluum, red track, or everflow. Infrastructure resilience:
build and maintain account/domain infrastructure to reduce single points of failure while staying compliant with platform rules. 3. Quality control & compliance traffic auditing: continuously monitor lead quality, refund rates, and chargeback signals. You are the first line of defense against fraud. Regulated scaling: work with the legal/compliance team to scale aggressively but responsibly within health-claim guidelines. Sop development: create the "playbook" for affiliate onboarding, fraud checks, and creative approvals. Required experience & qualifications: industry expertise: 4+ years in affiliate/performance marketing, specifically within nutra, supplements, beauty, or regulated health. Media buying literacy: deep understanding of meta, google, and tik tok ad policies, creative packaging, and account health. The "grey" landscape: proven experience operating in high-scrutiny environments (handling policy sensitivity, review delays, and asset risk). Data mastery: expert-level google sheets/excel skills. You must be able to convert raw performance data into decisive action fast. Commercial drive: strong negotiation skills with a track record of closing deals and maintaining long-term partner relationships. Language: professional-level written and verbal english is mandatory. Preferred qualifications:
experience scaling nutra offers to $1 m+ monthly revenue. Experience with international/multilingual funnels and integral geos. Familiarity with crm data (ltv, repeat purchase behavior) beyond the initial conversion. Key performance indicators (kpis): volume: active, qualified affiliates and total revenue contribution. Efficiency: cpa, blended cac, and roas by partner. Quality: lead-to-sale conversion rates, refund/chargeback rates, and approval volume. Diversity: reduction of revenue concentration risk across the partner mix. Mandatory experience: 4+ years in affiliate/performance marketing industry expertise in nutra, supplements, beauty, or regulated health deep understanding of meta, google, and tik tok ad policies expert-level google sheets/excel skills professional-level written and verbal english strong negotiation skills experience operating in high-scrutiny environments preferred experience: experience scaling nutra offers to $1 m+ monthly revenue experience with international/multilingual funnels and global geos familiarity with crm data (ltv, repeat purchase behavior) beyond the initial conversion key performance indicators: volume: active, qualified affiliates and total revenue contribution. Efficiency: cpa, blended cac, and roas by partner. Quality: lead-to-sale conversion rates, refund/chargeback rates, and approval volume. Diversity: reduction of revenue concentration risk across the partner mix. Why us? Competitive compensation: monthly salary + performance-based bonus scheme. Flexibility: remote-first culture or a hybrid office in cancun. Growth: a data-driven environment with a clear path to leadership for those who take total ownership of their numbers.
📌 Nutra affiliate manager (Ciudad Nezahualcóyotl)
🏢 Hype HR
📍 Ciudad Nezahualcóyotl