Benefits: Competitive package with performance-based incentive
At Winnrz UK, we're redefining retail with our “Shop & Win” experience — turning everyday shopping into exciting moments where customers have the chance to win.
Backed by Idealz Holding, a general leader in the retail-rewards space with a presence across 4 continents and over £85 million in prizes awarded, Winnrz is building a bold, disruptive brand for the UK market.
We're looking for someone who doesn't just manage social media — we're looking for someone who wants to make waves.
Role Description
As Social Media Lead, you will be the driving force behind Winnrz's social presence across every major platform.
This is a senior individual contributor role. We're looking for someone who can think it, believe it, build it, execute it, measure it, and make it happen — end to end.
You'll own the strategy and execution across our social channels, while working closely with Creative, Marketing, Performance, CRM, Product, and Commercial teams.




We want someone who is willing to roll up their sleeves and go above and beyond — someone who can spot an opportunity on TikTok in the morning, turn it into a concept, get creators involved, produce the content, activate UGC, amplify it through PR and influencers, publish it, measure it, and immediately figure out what to do next.
You'll have the autonomy to experiment, challenge conventional thinking, create new formats, and build a social presence that gets people talking.
This is a role for a builder, not a coordinator.
What You’ll Be Doing
- Own the end-to-end social media strategy and execution for Winnrz across TikTok, Instagram, YouTube, LinkedIn, X, and emerging platforms.
- Build a social strategy that drives brand awareness, cultural relevance, engagement, community, and commercial growth.
- Be hands-on in developing and publishing content — from idea and scripting through to production, posting, optimisation, and reporting.
- Create social-first content formats, f

📌 Social Media Lead (Ciudad de México)
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