**Necodex busca Digital Marketing Specialist - GoHighLeveL en Hermosillo, Sonora**:
**Overview**
The Digital Marketing Specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages AI-driven tools to enhance engagement and conversion performance. The adecuado
outreach, and CRM-based lead nurturing.
**- Key Responsibilities**
- Digital Campaign Management
- Plan, launch, and optimize paid and organic digital marketing campaigns.
- Conduct audience research, refine targeting, and manage campaign performance.
- Execute A/B tests and adjust messaging, creative, and strategy based on results.
**- Paid Advertising**
- Manage Meta Ads and Google Ads campaigns from setup through optimization.
- Implement retargeting and scaling strategies to increase ROI.
- Monitor platform performance and adapt to new features and best practices.
- Marketing Automation & AI Integration
- Deploy and manage AI agents to improve engagement and streamline marketing
- workflows.
- Build automated nurturing sequences and customer journeys.
- Integrate automation to support efficiency and improve conversion performance.
**- Lead Generation & Funnel Management**
- Build and optimize funnels using
- and GoHighLevel (GHL).
- Manage lead capture, list building, segmentation, and nurturing.
- Drive improvements in conversion rates across all stages of the funnel.
**- Reporting & Analytics**
- Track and analyze KPIs across all marketing channels.
- Prepare clear performance reports and use insights to guide strategic decisions.
- Maintain accurate tracking and attribution across platforms.
**- Cross-Functional Collaboration**
- Work with creative, sales, and operations teams to align marketing initiatives.
- Ensure consistent messaging and brand alignment across all campaigns.
- Support internal teams with marketing insights and campaign data.
**- Qualifications & Requirements**
- Proven experience in digital marketing with a strong focus on paid media (Meta Ads
- and Google Ads).
- Demonstrated ability to drive traffic, engagement, and lead generation.
- Experience in student recruitment, enrollment marketing, or the education sector
- outreach (strongly preferred).
- Experience managing funnels, automation, and CRM workflows.
- Strong analytical skills with the ability to interpret data and optimize accordingly.
- Ability to work independently and collaboratively in a fast-paced environment.
- Excellent communication, organizational, and problem-solving skills.
**- Required Tools & Platforms**
- Meta Ads Manager
- Google Ads- GoHighLevel (GHL)
- Canva
**- Nível de educación deseada**:
Superior - titulado
**Nível de experiência deseada**:
Nível Medio
**Función departamental**:
Marketing / RRPP / Comunicación
**Industria**:
Marketing
**Habilidades**:
- gohighlevel
- english
- marketing