Marketing Specialist | Growth Marketing | Digital Strategy | Brand & Demand Generation
We're looking for a creative, analytical, and results-driven Marketing Specialist to help accelerate growth for innovative U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B industries.
This role is perfect for marketers who combine strategic thinking with hands-on execution. You'll create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance. You'll work closely with Sales, Product, Design, and Leadership teams to drive measurable business results.
If you're passionate about digital marketing, content strategy, demand generation, marketing analytics, and AI-powered marketing, we'd love to meet you.

What You'll Do
Develop and execute integrated marketing campaigns across digital channels.
Plan, launch, and optimize lead generation and demand generation initiatives.
Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).
Create and execute content marketing strategies that increase brand awareness and engagement.
Optimize SEO, SEM, email marketing, and website conversion performance.
Analyze campaign performance and generate actionable insights using marketing data.
Collaborate with Sales to improve lead quality and conversion rates.
Manage marketing automation workflows and customer nurturing campaigns.
Conduct market research, competitor analysis, and customer segmentation.
Coordinate webinars, product launches, events, and promotional initiatives.
Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution.
Stay current on digital marketing trends, AI tools, and emerging technologies.
Marketing Expertise
Digital Marketing
Growth Marketing
Demand Generation
Lead Generation
Content Marketing
Brand Management
Email Marketing
Marketing Automation
SEO
SEM
Paid Media
Social Media Marketing
Performance Marketing




Campaign Management
Marketing Analytics
Customer Journey
Conversion Rate Optimization (CRO)
Market Research
B2B Marketing
Product Marketing
Marketing Tools & Technology
Marketing Platforms
HubSpot
Salesforce Marketing Cloud
Marketo
Mailchimp
ActiveCampaign
Pardot
Advertising & Analytics
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager
Meta Ads Manager
LinkedIn Campaign Manager
Microsoft Ads
SEO & Content
SEMrush
Ahrefs
Moz
WordPress
Canva
Adobe Creative Suite
Figma
CRM & Productivity
Salesforce
HubSpot CRM
Monday.com
Asana
Jira
Slack
Microsoft Teams
Google Workspace
Microsoft 365
AI Marketing Tools
ChatGPT
Microsoft Copilot
Claude
Gemini
Jasper AI
Canva AI
What We're Looking For
Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
3+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.
Experience managing multi-channel marketing campaigns .
Strong knowledge of SEO, SEM, Email Marketing, Paid Media, and Marketing Analytics .
Experience with HubSpot, Google Analytics, Google Ads, and CRM platforms .
Strong analytical skills with the ability to interpret campaign performance and optimize results.
Excellent communication, project management, and collaboration skills.
Professional English proficiency (B2+/C1).
Ability to thrive in a fast-paced, remote, and collaborative environment.
Preferred Qualifications
Experience supporting U.S.-based companies or international markets.
Experience in SaaS, Technology, Professional Services, Healthcare, or eCommerce .




Experience with Marketing Automation , lead nurturing, and CRM integrations.
Knowledge of A/B Testing , CRO, and customer lifecycle marketing.
Experience using AI tools to improve marketing productivity and content creation.
Google, HubSpot, Meta, or LinkedIn Marketing certifications.
Why Join Us?
Join a high-growth organization where marketing is a strategic driver of business success. You'll have the opportunity to build impactful campaigns, collaborate with general teams, leverage the latest marketing technologies, and directly influence customer acquisition, brand growth, and revenue generation for leading U.S.-based companies.
Next Step
Please check your email and complete your One-Way Video Interview . This next step will help us understand your marketing expertise, creativity, analytical thinking, and ability to execute high-impact campaigns that generate measurable business results. We look forward to learning more about you!

Marketing Specialist – High Fit Resume Requirements
Bachelor's degree in Marketing, Business, Communications, or related field .
3+ years of experience in Digital Marketing or Growth Marketing .
Experience managing multi-channel marketing campaigns .
Experience with SEO, SEM, Email Marketing, and Paid Media .
Experience using Google Analytics (GA4) and Google Ads .
Experience with HubSpot or another CRM/Marketing Automation platform.
Experience in Lead Generation and Demand Generation .
Strong analytical skills and campaign performance reporting .
English B2+ .
Preferred (Bonus)
Experience supporting U.S.-based companies .
Experience in SaaS, Technology, Healthcare, eCommerce, or B2B .
Experience with A/B Testing and CRO (Conversion Rate Optimization) .
Experience with Salesforce, Marketo, Mailchimp, or ActiveCampaign .
Certifications in Google Ads, Google Analytics, HubSpot, Meta, or LinkedIn Marketing .
Experience using AI tools such as ChatGPT, Jasper AI, Copilot, or Gemini .

📌 Marketing Specialist | Growth Marketing | (Guadalajara)
🏢 Cobalto Talent
📍 Guadalajara