Consumer Marketing Manager
Job Description
In this role, you have the opportunity to Represent the voice of the consumer for Philips in the Market and responsible for delivering measurable business impact (Growth, Consumer NPS and Brand Preference) for the Personal Health Business Cluster as well as other business clusters with consumer focused propositions through the creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market.

You are responsible for (but not limited to)

Responsible for creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market

Drive the implementation of the local strategy leading cross functional team to achieve our ambitions

Portfolio management (incl. SKU rationalization, phase in/out)

Optimal allocation of local A&P; spends as input for AOP cycles, BMC planning

Localization of integral content and local content creation and activation (digital, OOH, influencers, PR, retail media etc.) in collaboration with the Digital marketing, Portfolio marketing, incl. omni-channel calendar and portfolio management (SKU rationalization/ phase in phase out)

Represents the voice of the consumer: Local insights about consumers, markets, competition, and trends, and provides input to the businesses

Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, order intake, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P;, Integral Sales Margin (ISM) and marketing ROI.

You are a part of a team

A team that transforms personal health through meaningful solutions and means of engaging with our customers. Position based in Mexico City, Mexico.





To succeed in this role, you should have the following skills and experience

Bachelor’s degree +5 years of experience within the Consumer (FMCG), Electronic Care goods industry, preferably.

Highly entrepreneurial and eager with a natural affinity for consumer business.

Experience in Digital marketing technology, in consumer domains, incl. localizing value propositions to unique customers and markets

You are eager to take the lead of a category and hunger to drive the business to the next level

Strong analytical skills and the passion to drive business growth. Ability to think creatively and pragmatically.

Solid spoken and written English and Spanish skills

Knowledge and understanding of the Marketing processes

Proactive problem-solver with a continuous improvement mindset — you respond quickly to change and thrive in fast-moving environments.

Strong collaborator who can challenge, inspire, and align cross-functional teams around consumer-led decisions.

Clear communicator who translates complexity into actionable direction for both commercial and marketing audiences.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This position is based in Mexico City, Mexico.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

Learn more about our business.

Discover our rich and exciting history.

Learn more about our purpose.

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