Fundada en 2004, OLIVER es la primera y única empresa del mundo especializada en diseñar, crear y gestionar agencias y ecosistemas de marketing internos a medida con el modelo inhouse para distintas marcas. Colaboramos con más de 300 clientes en más de 40 países y seguimos sumando. Nuestro modelo único impulsa la creatividad y la eficiencia, lo que nos permite ofrecer soluciones personalizadas que impacten profundamente en las audiencias.

Como parte de Brandtech Group , estamos a la vanguardia en el uso de tecnología de inteligencia artificial para revolucionar la forma en que creamos y entregamos nuestro trabajo. Nuestras soluciones de inteligencia artificial mejoran la eficiencia, estimulan la creatividad e impulsan la toma de decisiones acertadas, lo que permite a nuestros equipos producir resultados innovadores e impactantes.

THE OPPORTUNITY
This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever based in Mexico City with a hybrid working arrangement. You’llbe the strategic engine behind Dove’s social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments,y’llensure Dove’s social output is strategically coherent and creatively ambitious.

We’relooking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with Dove’s brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity.

WHAT YOU’LL DO

Lead social-first strategy for Dove, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audiencebehaviouron social

Mine consumer, cultural, and category insight toidentifyopportunities for Dove to show up meaningfully in social conversations and cultural moments

Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard

Develop audience and community strategies that deepen Dove’s connection with diverse audiences across markets and platforms

Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work

Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities,



and performance learnings

Inform creator and influencer strategy,identifyingpartnership opportunities that are authentic to Dove’s brand and relevant to target audiences

Present strategic thinking and campaign recommendations to the Dove brand team with clarity, confidence, and a strong point of view

Analyzesocial performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes

Stay ahead of social platform evolution, emerging audiencebehaviours, cultural trends, and competitive activity in beauty and personal care

Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity andrigour

Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows

WHAT YOU BRING

8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands

Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement

A track recordof developing strategies that led to effective, measurable social campaigns or contentprogrammes

Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context

Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks

Experience working with or briefing content creators and influencer partnerships as part of a social content strategy

Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction

Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy

A collaborative working style, with experience partnering closely with creative, production, and media teams

Experience mentoring or developing other strategists

Professionalproficiencyin English;additionallanguages are a plus

Gen AI and Agentic Thinking:

Proficiencywith Gen AI tools (such as ChatGPT, Claude, Perplexity,



research assistants) to enhance insight generation, trend analysis, audience research, and strategic development

Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute withrigourand adaptability

Experience using AI to accelerate research,identifypatterns in data, and stress-test strategic hypotheses

Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance

Ability to guide teams in using AI tools responsibly and effectively within the strategic process

Qualifications:

Formalbachelor´s Degree isa must.

Must live in Mexico City or metropolitan area.

Mid Levelto advancedProfessionalproficiencyin English, writing and speakingisrequired.

Experience working with digital campaignsand increative agencies.

NICE TO HAVE

Experience working on Dove or Unilever brands

Multi-market or general brand strategy experience, with an understanding of adapting social strategy across regions and audiences

Experience in a social-specialist, in-house, or embedded agency environment

Familiarity with social commerce, community management strategy, or earned media approaches

Experience with brand purpose, inclusion, or social impact strategy

Knowledge of the evolving regulatory and ethical landscape in beauty marketing

#OLATAM #REQID16994

Nuestros valores dan forma a todo lo que hacemos:

Ser ambiciosos para tener éxito

Ser imaginativos para superar los límites de lo posible

Ser inspiradores para hacer un trabajo innovador

Estar siempre aprendiendo y escuchando para comprender

Estar enfocado en los resultados para superar las expectativas

Ser activamente pro-inclusivos y antirracistas en nuestra comunidad, clientes y creaciones

OLIVER, parte del Grupo Brandtech, es un empleador que ofrece igualdad de oportunidades y está comprometido con la creación de un entorno de trabajo inclusivo donde se aliente a todos los empleados a alcanzar su máximo potencial, se valoren y respeten las diferencias individuales. Todos los candidatos serán considerados para el empleo sin importar su raza, etnia, religión, género, orientación sexual, identidad de género, edad, neurodivergencia, discapacidad o cualquier otra característica protegida por las leyes locales.

En OLIVER hemos establecido objetivos ambientales ambiciosos en torno a la sostenibilidad, con objetivos de reducción de emisiones basados en la ciencia. Colectivamente, trabajamos para lograr nuestra misión, incorporando la sostenibilidad e

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📌 Senior Marketing Strategist (Nezahualcóyotl)
🏢 OLIVER Agency - APAC
📍 Nezahualcóyotl