- Build and maintain daily, weekly, and monthly reporting tools tracking business performance across money transfer, digital products, agents, corridors, geographies, customers, and marketing programs
- Use Excel, SQL, Power BI, and analytical tools to deliver analysis, automated dashboards, metric reports, and data visualizations
- Support forecasting and planning using historical performance, seasonality, market trends, campaign activity, and product adoption patterns
- Track, forecast, and measure marketing programs, communications, campaigns, and product adoption; evaluate ROI and business impact
- Maintain data definitions, reporting logic, quality checks, and documentation
- Monitor competitors' pricing, distribution, market activity, promotional strategies, and market-share indicators
- Use mapping and geographic analysis tools to identify opportunities, evaluate agent coverage, and support market expansion decisions
- Analyze customer behavior, demographics, transaction patterns, product usage, and retention trends
- Own ViaMall operational management and reporting,



including inventory visibility, cost tracking, usage reporting, budget controls, and performance metrics
- Supervise and develop a small team including at least one analyst and one buyer
- Partner with Marketing, Sales, Finance, Product, Operations, and leadership to translate data into actionable recommendations
- Ensure team compliance with information security policies and training; report potential security incidents

Requirements
- Bilingual English and Spanish required
- Bachelor's degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or a related field required
- Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical roles
- Experience working with large datasets and business stakeholders
- Advanced Excel, SQL, and Power BI required
- Experience with customer, transaction

📌 Senior Marketing Data Analyst (Tijuana)
🏢 Jobtailor
📍 Tijuana