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Meaningful Work From Day One:

The Public Affairs Manager’s core responsibility is to oversee the public policy
and regulatory affairs strategy primarily for Mexico. This is a highly visible
role, with key elements of representation of the company with key legislators
and regulators, trade associations and other non-governmental organizations
(NGOs). To fulfill the role successfully, the Public Affairs Manager must be
equally adept working with senior executives and junior personnel alike, be
comfortable working in, and have the ability to lead and inspire diverse and
cross-functional teams.

Reflective of the corporate, commercial and strategic nature of this position,
the Public Affairs Manager will be an integral member of the extended Mexico
leadership team. While the majority of day-to-day matters will be focused in
Mexico,



the Public Affairs Manager will also be required to advise the
Government Affairs Director on matters of particular importance and sensitivity.

What You Can Expect:

* Serve as the first point of contact for all matters in Mexico related to
public affairs, ensuring high-level expertise and the ability to swiftly
adapt to and deliver against state, federal, and local matters.

* Execute the daily public affairs strategy, including continuous outreach to
government authorities, industry partners, opinion leaders, and internal
stakeholders.

* Build and leverage local relationships with government authorities and
organizations to ensure successful business activities, including
policymakers, the Tequila Regulatory Council, and trade associations/NGOs
such as the National Tequila Chamber, CIVYL, FISAC, and ABELAC.

* Advise and engage in Public Affairs, Government Relations, Public Policy, and
Regulatory Affairs.

* Anticipate and m

📌 Public Affairs Manager (Guadalajara)
🏢 Brown-Forman
📍 Guadalajara