KEY RESPONSIBILITIES

Job Summary – (Role Summary)

This position will provide analytic reporting, support, and strategic
recommendations for internal and external stakeholders. This position requires
an eye for numbers, intellectual curiosity, proficiency at problem solving, a
strong command of online media, and an understanding of traditional media. The
candidate must be a team player and responsive in a client service environment.

Essential Duties and Responsibilities – (Key Activities)

* Support reporting and analytics needs of paid media teams across various
tactics, including but not limited to paid search, metasearch, affiliate
marketing, programmatic display, paid social, and more traditional media such
as television.

* Perform hands-on analyses on large volumes of media and campaign level data.

* Maintain relationships and develop a strong working knowledge of all the
business functional areas’ objectives in order to ensure accurate translation
of client requirements into technical specifications and reporting.





* Interpret data and analyze results to generate insights.

* Develop presentations to partners & stakeholders both inside & outside the
department to report findings, interpret the data analysis, and make
recommendations based on results.

* Support development of MMM (media mix modeling) program by assisting in
requirements development, data gathering, interpreting results, etc.

* Conduct and analyze controlled media tests to better understand ROI of
various marketing tactics.

* Apply analytical techniques to one or more disciplines. May perform
statistical analyses. Create accurate charts, tables and graphs in the
correct format and within established time frames as required.

* Select and use appropriate software to effectively analyze data. Compile and
analyze information. Effectively communicate findings and recommendations to
appropriate staff.

* Consult with relevant business functional areas to establish analytical
support objectives

📌 Media Effectiveness Manager (México)
🏢 Ihg
📍 México