POSITION NAME

DATA & ANALYTICS DIRECTOR

LOCATION

MEXICO CITY (SANTA FE)

ABOUT THE ROLE AND THE TEAM

YOU WILL BE PART OF THE DATA & ANALYTICS AREA AT TELEVISAUNIVISION, A KEY TEAM
RESPONSIBLE FOR DRIVING DATA-DRIVEN STRATEGIES ACROSS THE COMPANY. THIS TEAM
WORKS CLOSELY WITH AREAS SUCH AS SALES, PRODUCT, MARKETING, OPERATIONS, AND VIX
TO ENSURE SCALABLE DATA INFRASTRUCTURE, ADVANCED AUDIENCE STRATEGIES, AND
AUTOMATION OF OPERATIONAL WORKFLOWS. THE TEAM’S WORK DIRECTLY IMPACTS THE
COMPANY’S DIGITAL MONETIZATION, STREAMING, AND LINEAR REVENUE GROWTH.

ABOUT THE POSITION

THE PURPOSE OF THIS ROLE IS TO DEFINE, EXECUTE, AND SCALE TELEVISAUNIVISION
MEXICO’S DATA & ANALYTICS ROADMAP, WITH A FOCUS ON FIRST-PARTY (1P) DATA
STRATEGY FOR THE DIRECT-TO-CONSUMER (DTC) BUSINESS. THIS ROLE LEADS STRATEGIC
INITIATIVES SUCH AS BUILDING A HOUSEHOLD GRAPH FOR MEXICO, DEVELOPING ADVANCED
AUDIENCE SEGMENTATION, AND OPTIMIZING CLOUD DATA INFRASTRUCTURE. THE DATA &
ANALYTICS DIRECTOR ENSURES THAT DATA SOLUTIONS DELIVER MEASURABLE BUSINESS
IMPACT AND SUPPORT REVENUE GROWTH.

ABOUT YOU





YOU ARE A STRATEGIC THINKER WITH STRONG TECHNICAL EXPERTISE AND LEADERSHIP
SKILLS. YOU HAVE PROVEN EXPERIENCE IN DATA STRATEGY, CLOUD INFRASTRUCTURE (GCP),
AND ADVANCED ANALYTICS. YOU CAN MANAGE MULTIDISCIPLINARY TEAMS, DRIVE COMPLEX
PROJECTS, AND TRANSLATE TECHNICAL OUTPUTS INTO ACTIONABLE BUSINESS STRATEGIES.
YOU COMMUNICATE CLEARLY, ARE RESULTS-ORIENTED, AND THRIVE IN FAST-CHANGING,
DATA-DRIVEN ENVIRONMENTS.

YOUR DAY-TO-DAY

* ARCHITECT, LEAD, AND IMPLEMENT THE HOUSEHOLD GRAPH FOR MEXICO TO IMPROVE
CROSS-PLATFORM DATA STRATEGY AND MONETIZATION.

* OVERSEE AND OPTIMIZE GCP CLOUD ARCHITECTURE, ENSURING SECURE, SCALABLE, AND
COST-EFFICIENT DATA ENVIRONMENTS.

* AUTOMATE DATA WORKFLOWS AND ETL/ELT PIPELINES TO IMPROVE OPERATIONAL
EFFICIENCY AND REAL-TIME DATA AVAILABILITY.

* DEVELOP AND REFINE AUDIENCE SEGMENTATION AND TARGETING STRATEGIES TO MAXIMIZE
ADVERTISER VALUE AND REVENUE.

* MANAGE, RECRUIT, A

📌 Director Ad Tech, GCP (Ciudad de México)
🏢 Univision
📍 Ciudad de México