Definity is looking for a Marketing Programs Manager to lead and execute
strategic marketing initiatives that drive brand awareness, demand generation,
and business growth. This role is adecuado for someone who enjoys managing
cross-functional programs, coordinating campaigns, and turning ideas into
measurable results.

At Definity, a leading technology company focused on AI-driven solutions and
digital transformation, we are continuously expanding our team to support
innovative, high-impact projects.

This is an on-site position based in Monterrey, Mexico.

Requirements

* 3-5 years of B2B demand generation, customer marketing, lifecycle marketing,
or content marketing experience, ideally in technology, consulting, or
digital services.
* Professional fluency in both English & Spanish, with strong writing and
storytelling skills in both languages.
* Experience managing integrated marketing campaigns across multiple channels.
* Strong project management skills with the ability to manage multiple
initiatives simultaneously.




* Comfortable using data to evaluate performance and guide decision-making.
* Experience partnering closely with enterprise sales teams, with a proven
track record of driving pipeline generation in enterprise or complex sales
environments.
* Strong writer and editor who can package customer proof clearly and quickly.
* Ability to contribute to marketing planning while executing programs
hands-on.
* Familiarity with HubSpot, Dynamics 365, or similar CRM tools is a plus.
* Strong curiosity about emerging AI technologies and how they can improve
marketing effectiveness.

Main Activities

* Design and execute integrated multi-channel campaigns across digital, events,
content, PR, partner marketing, and outbound initiatives.
* Lead Account-Based Marketing programs for strategic accounts.
* Monitor campaign performance and continuously optimize using data and
customer insights.
* Track marketing contribution to pipeline, MQLs, SQLs, influenced revenue, and

📌 Marketing Programs Manager (México)
🏢 Definity
📍 México