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Proposes, negotiates and coordinates activations/activities aligned with the
marketing & sales team. Coordinates resources to ensure correct field execution,
with the aim of increasing takeaway and prominence of our brands aligned to the
Trade Mkt plan.

What You Can Expect

* Ensures the successful execution of trade marketing plans, including loyalty
programs, visibility initiatives, POSM, brand activations, events and sales
force contests to increase product takeaway.
* Manages and controls the trade marketing budget using internal systems,
ensuring alignment with the annual company strategy.
* Assists in planning the trade marketing calendar and negotiates with
suppliers to secure the best materials and costs.
* Conducts training for the sales force on product launches, tasting protocols,
and other shopper marketing activities.




* Performs regular market visits to monitor marketing activities and manages
the inventory of promotional materials.

What You Bring to the Table

* Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a
similar sales-focused role.
* Demonstrated ability to negotiate effectively with suppliers and internal
stakeholders to achieve business goals.
* Proven experience in budget planning and administration.
* Strong project management skills with a demonstrated ability to coordinate
and deploy multiple projects in a fast-paced environment.
* Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint)
for data and information analysis.
* Excellent oral and written communication skills in both English and Spanish.

What Makes You Unique

* You must be organized, know how to prioritize your activities, be an expert
in database management and objection handling.
* Storytelling, the ability to make e

📌 Sr Trade Marketing Coordinator (Guadalajara)
🏢 Brown-Forman
📍 Guadalajara