Plan and execute marketing plans to elevate awareness of the brand according to HQ guidelines, considering 360 campaigns in coordination with different teams (Trade Marketing, Retail, Commercial and Operations).
The Challenge
- Plan, execute and follow-up marketing campaigns according to global guidelines.
- Annual budget administration for the realization of marketing plan: PR activities, animations within POS and special events.
- Analysis and planning of brand portfolio according to the local market.
- Analysis and report on sales based on NPD to HQ teams, identifying strengths and development areas of the brand.
- Planning and coordinating the influencer marketing events and media campaigns with teams according to general brand guidelines.
- Planning of actions in collaboration with Sell-Through team based on detected areas to improve customer experience in the POS.
- Creation and follow-up of RFQ´s to ensure timely availability of POS materials for activations according to Marketing plan.
- Define education strategy with Training team to reinforce BA's / Experts knowledge on new launches and fragrance culture.
- Design and validate annual distribution in collaboration with the Operations team.
- Develop and follow-up special conquests to reinforce sales during high-end season aligned with Commercial and Sell-through priorities to boost sales performance.
- Define and monitor the online sales strategy (e-commerce and pure players) in coordination with the E-KAM.
We'd love to meet you if...
- Experiencie: 3-5 years of experience in product management (Luxury Retail & Fashion).
- Education: Marketing, Business Management, International Relationships.
- Languages: English - conversational skills.
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orienta
📌 Product Manager (Ciudad de México)
🏢 Puig
📍 Ciudad de México
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