Brand Coordinator Regio Wholesale Channel

Introduction
Are you passionate about transforming brand strategies into impactful commercial execution? Do you enjoy working closely with Sales teams, analyzing business performance, and driving growth through customer-focused marketing initiatives? Join Essity and become part of a collaborative environment where innovation, business acumen, and customer focus come together to create meaningful results.

About the Role
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
As a Brand Coordinator Regio Wholesale Channel, you will be responsible for executing brand and marketing initiatives for the Wholesale Channel within the Tissue category in Mexico. You will act as the key link between Brand, Sales, and Trade Marketing teams, ensuring that product concepts and innovations are successfully translated into commercial opportunities and profitable growth.




This role requires a strong analytical mindset, business acumen, and the ability to build trusted relationships with experienced commercial teams. You will play a critical role in driving category performance, supporting go-to-market execution, optimizing portfolio profitability, and enhancing customer engagement through effective marketing programs.

What You Will Do
- Propose and execute marketing initiatives within Joint Business Plans across offline and online channels.
- Coordinate product launches, re-launches, and promotional activities to ensure successful market execution.
- Support the implementation of brand communication and marketing initiatives within the Wholesale Channel.
- Build and maintain strong relationships with Sales, Trade Marketing, and key customers.
- Analyze pricing, profitability, portfolio performance, and commercial results to support business decisions.
- Monitor sell-in, s

📌 Brand Coordinator Regio Wholesale Channel (Santa Fe)
🏢 Essity
📍 Santa Fe