YOUR OPPORTUNITY
As Brand Coordinator, you will be accountable for delivering performance targets on Brands activities in the country, driving value creation for our company. You will contribute to the planning, design and execution of consumer and customer programs for Agaves Category, you will drive effective activation of these across targeted cities selected for investment.
ABOUT YOU
You will lead the strategic framework for Agaves portfolio

Lead the situation assessment for your Brands, and help define the Brands’ Growth Drivers each year as part of the annual integrated activity planning process

You will help develop an integrated activity plan (IAP) for your Brands including advertising & promotions to drive sell out in the market

You will support the design and execution of selected Brands assets for consumer & customer programs.
You will manage an A&P; budget for your Brands as assigned to you
You will ensure all Brands activities you manage are measured and evaluated as define in the IAP plan.




You will build best in class customer marketing and commercial capabilities at a Cluster level that will enable us to win in the marketplace.

Business Strategic Performance Management

o Accountable for delivery Brands performance targets in the country: revenue, profitability, share, equity/Desire.
o Rigorously manage Brands A&P; budget, in order to minimize costs and optimize returns on investment
o Actively monitor Brands KPIs and provide guidance on corrective action to achieve agreed objectives
o Full accountability for the Country Category P&L;
o Full accountability for the brands sell out targets
o Ensures measurement and evaluation plan in place on over 80% of Brands activities on their Category in the country in order to identify, codify and rollout successful Category growth drivers to the MX Region

Drive results & excellence in execution

o Deliver on key Cluster financial targets (NSV, NSV per case, gross profit, gross profit per case, profitability, RO

📌 Brand Assistant Agaves (Tultitlán de Mariano Escobedo)
🏢 Bacardi
📍 Tultitlán de Mariano Escobedo